Screpy is one of the leading analytical tools to have if you want to grow your website. It’s completely AI-based and as such takes away the hassle of having to hire an IT professional to help manage your website for you. Screpy comes with a lot of handy features which makes life a lot easier for the user. Some of the top features which I absolutely love about this website are SEO Monitoring, Keyword Tracker, Page Speed Monitoring, Uptime Monitoring and last but not least, Syntax Checker.
Features of Screpy
SEO Monitoring helped my website be a ton by keeping me informed on a regular basis about the site’s health and page speed with timely notifications. It also provides you with valuable suggestions regarding the website via auto-generated tasks.
Keyword Tracker dos away with the headache of scouring the internet for hours to collect keyword rankings, as it helps you out by providing with google ranking of keywords at your fingertips, all in one place. We as humans are prone to make errors and some errors are more costly than others, like errors in the coding of the website but that’s where Screpy comes in!
Screpy has a unique Syntax Checker which is fast and easy to use. It’ll help your website be free of those dreaded syntax errors and keep it smoothly running.
Page Speed Monitoring comes along with metrics integrated with Lighthouse to find the best possible solution under all circumstances and scenarios.
We can afford downtime but your website cannot. Uptime Monitoring tool keeps you in the loop with real-time alerts if your website experiences downtime so that you get the chance to take precautionary measures and not let the problem interfere with your work!
Pricing
Screpy has different subscription plans which start at meagre prices. Different plans provide different advantages and the best thing is that you can upgrade, downgrade or cancel your plan at any time!
Final thoughts
All in all, Screpy is a one-stop solution for managing your websites and the best part about it is that you don’t have to be tech-savvy or an expert at SEO to use it. They have carefully created this website by keeping the sophistication away from us and delivering us with a fast and user-friendly interface to help us get an edge over our competitors.
Everyone knows Steve Jobs, the founder of one of the leading electronics companies “Apple”! He was a college dropout and still founded a firm that is now a trillion dollar company. He told his story at Stanford University.
“When I joined college, all my parents’ savings were spent on college tuition. After 6 months, I couldn’t see a value in it. I had no idea what I was going to do with my life and no idea how college was going to help me figure it out. So I decided to drop out and trust that it will all work out okay. It was pretty scary at that time, but looking back, it was one of the best decisions I ever made.” said Steve, at the Stanford University Commencement Ceremony Speech.
After dropping out of college, he started attending calligraphy classes. That’s where he developed his interest and knowledge of typefaces. After years, when he was developing the first Macintosh, a personal computer which is now known as Mac, he used his knowledge of typefaces. Because of Steve’s knowledge of typefaces, Macintosh became the first personal computer with a properly designed typography.
Steve didn’t take his dropping out as a failure. Instead, he learned something new. He was able to apply his learning for the better. This is applicable for businesses too. We face losses in business. We do experiments that don’t succeed. We should take those losses and failed experiments as an experience and learn from them.
Introduction Clickfunnels is one of the top sales tools that businesses use. It especially helps small business owners generate lots of leads and sales. But what exactly is it? Also, what is its pricing structure? This article will explain all of this and more!
1. What is Clickfunnels?
This sales tool makes entire business and IT departments redundant. In the past, you’d have to hire web wizards and computer programmers for a professional website. However, Clickfunnels takes care of all of this and more. Put simply, Clickfunnels automates and consolidates the sales process and puts it online in the form of a series of to the point pages. These pages all have the purpose of gathering contact information and inciting calls to action.
2. How does Clickfunnels work?
A lot of sales jargon like squeeze pages and sales funnels is tossed around when discussing the ways in which Clickfunnels works. Basically, Clickfunnels gets people to buy from you immediately after coming to your landing page. The best part is that you don’t need to be a webmaster or wizard to use it.
3. How does Clickfunnels help you in terms of marketing?
Clickfunnels’s websites are content-rich. You can now create intriguing funnel pages that are full of powerful and intriguing content that incites a call to action. Clickfunnels also does your email marketing campaigns. You can add the basic necessities that all sales pages need. These include order forms and shopping carts. It also provides excellent stats and analytics regarding website/page performance. This allows store owners to concentrate on running their businesses.
4. Understanding Clickfunnels pricing structure
Clickfunnels’s pricing structure as outlined in its price table can appear complex and confusing. However, it is not. This section will simplify the pricing structure. You can sign up for two plans under Clickfunnels: Clickfunnels basic and Clickfunnels Platinum.Their features are explained below:
This is Clickfunnels’s most basic plan. You’ll pay $97 a month for the following:
Ability to share funnels
Max of 20 funnels
Max of 100 pages
1 user
Max of three payment gateways
Max of three domains
24/7 chat support
Funnel hacker forum
Funnel fix
Each feature is described in a bit more detail below.
Ability to share funnels The ability to share funnels allows you to backup your data on multiple networks. You simply send your funnel(s) to as many people as you want. Should something happen to your network, you can always reinstall your funnels from their computers onto yours.
Max of 20 funnels You can only set up 20 funnels. These funnels give you many features that will allow you to build landing (and associated) pages. You can still build many squeeze pages, pages that gather contact information after inciting a call to action, and more!
Max of 100 pages The basic plan will only allow you to build a total of 100 pages. The basic plan was designed to help small-scale entrepreneurs succeed. It is also great for people who sell items (like jewelry or makeup) as a hobby. You’re in luck if you know nothing about web page/site design because Clickfunnels has hundreds of pre-made templates. These allow you to create websites and pages that would make the best webmasters jealous.
1 user Only one person can create an account with the basic plan. That person will not have the ability to add others.
Max of three payment gateways You can add up to three payment gateways. Some of the more popular ones are Apple Pay, Google Pay, and EasyPay. Small business owners love these gateways because they don’t charge a transaction fee. The one caveat is that Apple and Google Pay have to be integrated with Stripe to work. Stripe does charge a small transaction fee.
Max of three payment gateways You can add up to three payment gateways. Some of the more popular ones are Apple Pay, Google Pay, and EasyPay. Small business owners love these gateways because they don’t charge a transaction fee. The one caveat is that Apple and Google Pay have to be integrated with Stripe to work. Stripe does charge a small transaction fee.
24/7 chat support The chat support feature is a godsend for small business owners. Clickfunnels’s chat is open 24/7. The customer service reps are known for their promptness, courteousness, and vast knowledge. They will respond to any query within 2-3 minutes.
Funnel fix The funnel hacker forum is to Clickfunnels what the Internet for Dummies is to beginners. It allows you to learn the fundamentals of Clickfunnels and much more. It features four tabs, but the basic plan will only allow you access to the first one. This tab features many courses that help users get familiar with using Clickfunnels and similar software programs. Some popular ones include 30 days summit and Affiliate Bootcamp.
B. Clickfunnels Platinum
This plan includes all of the features in the basic plan and then some. The Clickfunnels Platinum plan costs $297 a month. The features that Clickfunnels Platinum shares with the Clickfunnels Basic plan are described further. You can build as many funnels as you want with the Platinum plan. You can also build as many pages per funnel as you want. This plan allows three users for one account. Clickfunnels allows you to integrate 9 payment gateways. You can also create up to nine domains for one account. This comes in handy if you are a tech blogger and have multiple blog sites that generate revenue. It also helps those who sell various products and services.
Follow up funnels One new feature of this plan is the follow-up funnels. This allows you to send follow-up email messages to existing customers. The idea is to maintain the professional relationship you have created with them. This is crucial since previous customers tend to be more responsive to lucrative upsells. They also bring in lots of referrals. The Platinum plan lets you create as many funnels as you want.
Unlimited chat support You’ll enjoy unlimited chat support with the Platinum plan. This will allow you to discuss even the most challenging and complex issues with professionals.
Weekly peer review hackathon The Platinum plan also has the Weekly Peer Review Hackathon. You’ll be guided by seasoned users and professionals who will be devoted to your success.
Funnel fix expanded Clickfunnels Platinum offers the standard funnel fix, but it goes one step further. You’ll have access to many more tabs than the basic plan allows. You’ll also have access to additional training and review sessions. These courses are designed to make those who are new in terms of online business successful. They have a strong emphasis on digital marketing. Digital marketing is the core of online business.
C. Clickfunnels promises to transform E-commerce
With the many features it offers for people who are new to E-commerce, Clickfunnels promises to transform it.
Here is a list of 14 Emails that we use to promote ClickFunnels:
Email 1: How to boost your business to the next level! We are about to tell you..
Today we are here to tell you about how to get maximum returns on your business. Being an entrepreneur in the 21st century is not easy, there are higher challenges and greater risks.
1. Are you suffering losses in business?
2. Are you trying to get more leads but still not successful?
3. Not sure how a funnel can help you?
4. Trying to find a platform to send follow up emails?
What is a Sales Funnel?
Sales funnel refers to the buying process that companies lead customers through when purchasing products. A sales funnel is divided into several steps, which differ depending on the particular sales model. It is basically a journey which is made by the consumer of a service/goods.
Well, whether your company is a small startup or you own a business with multiple units, ClickFunnels can help you achieve the full potential of your business. We feel immense pleasure in sharing our affiliate link below which will give you free access for 14 days. In my upcoming emails, I will discuss in details on how Clickfunnels can change your life!!!
Email 2: Unleash The True Potential Of Your Business
Sales funnel refers to the buying process that companies lead customers through when purchasing products. A sales funnel is divided into several steps, which differ depending on the particular sales model. It is basically a journey which is made by the consumer of a service/goods.
Well, whether your company is a small startup or you own a business with multiple units, ClickFunnels can help you achieve the full potential of your business. We feel immense pleasure in sharing our affiliate link below which will give you free access for 14 days. In my upcoming emails, I will discuss in detail on how Clickfunnels can change your life!!!
In short, whether you own a small startup or own a big business with multiple units, ClickFunnels is there to provide you with the most efficient funnel that will boost your business. Hurry click below to join now.
Email 3: Free Yourself From High Expenses Of Hiring Developers
So you got a brilliant business plan, but you are confused on how to implement it. The only way out is to hire someone else and explain them your vision and get the job done, which is often costly and maybe your expected result is still not achieved. Often the cost goes above the budget. It’s like you’re being held hostage by the tech people who you used to tease in high school… AND the money-trap of having to pay way too much money for something you don’t even know will work or not. Sadly, This Is Where Most Entrepreneurial Dreams Die. But don’t worry we got a solution for you!!!
Instead of hiring developers to code and piece together your funnel, ClickFunnels allows you, the entrepreneur, to build funnels FAST with our one-stop funnel creation system. You can build high-converting funnels to generate leads, make sales, one-click upsells, webinars and more!
Cut down your expenses with ClickFunnels. It helps you become self-sufficient and saves a lot of money for your business. Click below to join now !!!
ClickFunnels is a powerful tool for creating a dynamic sales funnel. It is quite popular right from its launch, changing the lives of many entrepreneurs.
ClickFunnels affiliate program is a great way to earn additional income for you and your family. You may become the owner of your dream car if you provide 100 active clients to ClickFunnels. For every referral that signs up using your affiliate link, ClickFunnels will give you 40% as a commission for the life of the account.
Amazing features from an amazing platform: 1. Simple drag and drop web page editor! 2. Quickly build sales funnels that convert! 3. Smart shopping cart with 1 click upsells! 4. Email and Facebook Marketing Automation! 5. Everything organized in one simple dashboard!
Clickfunnels in itself is a revolutionary platform which helps you to earn more and grow your business. So make the most out of it and join now for free!
Email 5: ClickFunnels is the best platform for building funnels
One of the primary reasons for ClickFunnels being famous is its UI. We do understand that funnel building may be scary and relatively confusing for many of you, but ClickFunnels provides a unique and relatively easy experience. It’s a simple drag and drops feature. You can drag the image block, heading block, comment block, adjust the margins and much more, by doing some mouse clicks.
It is not important that you need to be a technically sound person, ClickFunnels can be operated by anyone within a few days. It also provides Help Center which will provide all the answers that you need to get started. You can also join their community to stay up to date with ClickFunnels.
Are you tired and confused due to using multiple complex systems and platforms and yet not getting results?
Try ClickFunnels, it is one of the most dynamic as well as easy to operate the platform. Join this revolutionary platform today. Click below.
Email 6: ClickFunnels Handles Your Email Follow Up Like A Pro
I hope you’re doing well. We are here to discuss another awesome feature of ClickFunnels, Actionetics. Instead of using email auto-responders that “don’t talk to” your funnel, Actionetics is fully-integrated with ClickFunnels! Actionetics allows you to create “Smart Lists”, and send messages and sequences that speak DIRECTLY to your customers, based on the actions and behaviours of the visitors going through your funnel.
Advantages of Actionetics: 1. It is fully-integrated with ClickFunnels. 2. It allows you to create smart lists. 3. Allows custom design of your messages. 4. Easy to operate. 5 Action-based triggers.
Also instead of hiring different monthly messaging services (with separate monthly fees), Actionetics MD allows you to create simple Follow-Up Funnels to reconnect with your customers using ONE easy platform! Actionetics MD allows you to reach your audience at ANY TIME, no matter where they are, or what they are doing!
So hurry up and start sending follow up messages with ease. Join ClickFunnels now.
Email 7: Solution to Scary And Overly-Complex Affiliate Software Is Here
Choosing an affiliate program is always a big decision in terms of the business future. Now there are several risks associated like failing to integrate with the funnel and other such complexities. ClickFunnels has bought a solution to that as well, which is known as Backpack. Backpack Is The Easiest Way To Create Your Affiliate Program, And Scale Your Business…(Without Scaling Your Workload Or Advertising Dollars!)
Instead of using scary and overly-complex affiliate software that may or may not integrate with your funnel… Backpack is an EASY all-in-one affiliate software that allows you to add an affiliate program to the back of ANY sales funnel in just MINUTES using pre-designed template pages! It is relatively easy to set as well, so let’s get you started.
Free yourself from complex affiliate software. Eliminate the risks and the stress. Join ClickFunnels now. Click below.
Email 8: Not Sure How You’d Use A Funnel For Your Company?
Did You Know That Websites Are Nothing More Than A Flashy Digital Brochure? The reason behind it is website is not designed to sell. It provides surface-level information (like a brochure) without any guidance or buttons telling them where to go next.
If they don’t know where to go, they’ll leave your site, and you have NO way to follow up with them. Instead, you need to take your prospects by the hand and walk them through each step of the sales process. This is what we call sales funnel. 1. Want to be the best selling author? There’s a funnel for that. 2. Want to capture leads so you can sell them products or services, sell the leads outright, or both? There’s a funnel for that! 3. Sell your products. 4. Sell your services. 5. Selling to other businesses? There are funnels for that too!
ClickFunnels gives you the highest converting funnel templates for Free! So whatever your goal is there is always a funnel specifically for your business. So hurry up and click below to join now.
Email 9: Want A Funnel To Generate Leads? ClickFunnels Got You Covered!
Lead generation is the initiation of consumer interest or inquiry into products or services of a business. Leads can be created for purposes such as list building, mailing list acquisition or for sales. Well, ClickFunnels provides you with a simpler and effective solution to gather leads.
Now, there are two ways that people generate leads with ClickFunnels. 1. The first one would be Squeeze Page Funnel. This funnel generates basic email or messenger leads. This style is useful for those who want to capture the email address and build the list. 2. The second one would be Application Funnels which is effective in capturing more than the email address. It has a long-form which is intended to capture name, phone number, and more detailed information about the leads. The best news is, there are tons of beautiful templates for free.
Are you all set to generate some serious number of leads for your business? Click below to get started with ClickFunnels and generate leads for your business.
Email 10: Run A Webinar or an Automated, Evergreen Webinar Event For Your Company
A webinar is an online seminar that turns a presentation into a real-time conversation from anywhere in the world. Webinars allow large groups of participants to engage in online discussions or training events and share audio, documents or slides – even when they’re not in the same place as the meeting host or in the same room where the event or presentation is taking place.
Running events with ClickFunnels is really easy. There are two ways:
1: The first is a live webinar using a 3rd party software like gotowebinar or zoom. They use ClickFunnels to customize the registration process to increase conversion and increase sales. 2: The second is to run an automated, on-demand, evergreen webinar that is completely run on ClickFunnels. For this funnel, you take a presentation you already created and use our funnels to run the whole event.
So get started with your own personalized webinar for your business and join ClickFunnels now.
Email 11: Showcase Your Products With ClickFunnels
Today we are here to discuss the most important thing- Selling Your Products/ services. ClickFunnels provides a platform where you can showcase your products in an attractive way and thus reach a wider group of people around the world. ClickFunnels members have used our simple sales funnels to generate over a BILLION dollars in sales inside of ClickFunnels.
ClickFunnels provides 3 ways which a member can use to sell their products and services, and let me assure you all of them are equally efficient depending on your business.
1. The first is what we call a two-step “tripwire” or “unboxing” funnel. This is generally for the lower priced product but where the goal is to get a customer, and then use 1-click upsells in the funnel to generate a profit. 2. The second is generally for products that require a little more selling, either because the product needs more explanation or you need a presentation to sell people on the perceived value of what you’re selling. This is generally done with a sales letter or a video sales letter. 3. The third is when you are looking to launch a new product or service, and you want to build up excitement for the launch. For this, we use a type of funnel made famous by Jeff Walker called “The Product Launch” funnel.
This funnel also works really good for more expensive products because you have more time to sell people on the perceived value of what you are selling.
There is another option: Webinar Funnel, which is equally effective when a person is trying to launch a new product.
In short, whatever your business is, ClickFunnels can help you get the most out of it. Join below.
A smart man always finds a way to earn more. Earn more with exclusive one-click upsell page by ClickFunnels. Upselling is a sales technique where you will induce the customer to purchase more items, upgrades or other add-ons in an attempt to make a more profitable sale.
Dramatically increase your cart value by adding pages that offer additional products or services to customers after they buy. Customers won’t have to go through the entire check-out process again.
With just ONE click, ClickFunnels can add any upsell to their purchase! And the great news is you can select from many free cool templates for your upsell pages.
Take the smart decision of increasing your cart value with ClickFunnels. Click below to join ClickFunnels for free and start earning more
It is very important for a business to ensure that its clients have a seamless experience with us. The order page is a very important page, it needs to be simple and work efficiently. ClickFunnels got that covered as well. ClickFunnels Basically Gives You Everything You Need To Market, Sell and Deliver Your Products Online!
Create an EASY, non-confusing check-out process for your customers, and reduce cart abandonment! It is very important as confusing or complex pages may lead to losing a client. Use the traditional style order form, or the special 2-step order form, which captures lead information so you can market to those who abandon their cart.
You can also add instant order bumps to add-on the impulse purchases that increase your profits.
Customers hate it when they are stuck in complex order forms. But don’t worry, with ClickFunnels order forms are made easy. So join ClickFunnels now and increase your profits.
Hope you are doing well. Over the last few days, we have been telling you how ClickFunnels changed our as well as many of our fellow entrepreneur’s lives. We have already discussed a lot of advantages of ClickFunnels, and I assure you will find many more, once you start to use it. It is a really easy and fun platform.
With ClickFunnels, you can: 1. Generate consistent high-quality leads for your freelance business or agency. 2. Convert your leads into paying clients who come back again and again for your service. 3. Make money so you can create a sustainable business. 4. Save money on hiring expensive developers. 5. Very easy to use even for a person with no technical knowledge.
And The List Continues……
ClickFunnels Was Created So That Entrepreneurs Like You… Who aren’t programmers Who have no desire to ever learn a single line of code Who doesn’t have time to waste And can easily build pages inside of a sales funnel that is proven to convert!
ClickFunnels is thus your companion to the road to success. Click below to join now and transform your life and business.
Nowadays, Multiple digital channels are available to promote your business but still, most of the businesses prefer email than other media. E-mail is the oldest medium to market your products or services. But still an effective one. Thus in this article, I will share some business e-mail tips that you should learn to run a successful e-mail campaign.
If you have a startup and you want to invest in e-mail marketing or if you are not getting the desired result from your existing email campaign, then you are at the right place. Stop sending tons of emails to your recipient, as people may become irritated with that. Thus email loses its effectiveness. Thus let focus on business e-mail etiquettes, styles and formatting to get desired results. Hope this article will help you to run your first successful e-mail campaign.
E-mail marketing is also a digital channel to promote or market your business. In the case of e-mail marketing, brands or companies share their products, services or offers with the audience directly. Thus often it termed as a direct marketing channel. Once you have your e-mail list then you can start your email campaign using tools like MailChimp, Drip etc. According to a survey 94%internet user have an email account. Hence, e-mail is the fastest, cheapest and effective medium to sell your products or services and build a personalized relationship with your potential customer as well.
Benefits Of E-mail Marketing:
It might confuse you that in the era of Facebook ads and Google ads why should you invest in outdated email marketing. Hence, there are the following benefits of email marketing,
Cost-effective: Cost is a common issue in any business. So if you want to run ads on Facebook or Google, then you need to invest a lot of money earlier as these are becoming expensive day by day. Whereas you can run An e-mail campaign with minimal investment by subscribing any Email Service provider or e-mail marketing tool. Thus it is cheaper than other advertising platforms.
Offers Direct Marketing: In the case of TV broadcasting or press release advertisement, you miss the larger part of your target audiences. As these are not targeted specifically. Whereas in email marketing you are sending the emails to your potential customers or whoever have shown interest in your products or services. Thus here the target audience is specific and chances of conversion are also high.
Offers lead Nurturing: Nowadays, businesses are generating leads from social media and websites. But generating leads is the first step. Then you need to nurture your hot and cold leads accordingly to ensure conversion. Thus where email is the best tool to perform that lead nurturing process, It will give you a better overview of your prospects. Hence, email basically encompasses all the other advertising platforms.
Easy to Analyze: Most of the e-mail marketing tools are basically comes with Analytics features. Analytics can track opens, click through rate(CTR) and Conversions. Thus you will get an overview of a Campaign. It will help you to fix the loopholes in the existing campaign and you will start to get better results.
Embed any types of ads (Image,video.gifs etc.): Email offers you the flexibility to embed any files in your Emailer or as content. You can add Images, videos, gifs,pre-built templates etc. depending on your purpose. Whereas there is some restriction on other advertising platforms.
Easy to share: Your subscribers may want to share your offers with their friends or contacts. They can simply share the email within a click. This easy to share option may help you to broaden your audience. It can simply introduce your business in a completely new market.
Bigger ROI: Every business focus on their respective ROI factors. Every entrepreneur expects a certain return on their investment. Email can help you to meet your ROI. As everyone emphasizes results, thus email increased the percentage of revenue.
Consume less amount of time: Email marketing automation automates your workflow. You need not send the emails manually to your every recipient. You just need to schedule a campaign once. It will automatically deliver to your recipients. You may use the same email copy in the future campaign as well. Using automation you can also trigger a certain message when a user performs a particular action. Thus it will basically automate your sales process.
Increase Website or Blog traffic: If you have a website or a blog then you can use email marketing to boost your web traffic. To implement that you should attach a website or blog page link with your email copy. But make sure that you are providing quality or valuable content to your subscribers.
Types of E-mails:
Newsletter: Newsletters are often sent to the subscribers on a regular basis. Newsletters do not raise the sales pitch directly rather it is used to build a relationship with your customer. You can send tons of value to your subscribers using E-mail. This is one of the effective hacks to build trust among your audience. If you have any blog or youtube channel, then you can share your content using newsletters. Thus your audience will never miss out your latest content.
Triggered Emails: These are the emails which used to send after performing certain actions are like purchasing a product, Sign up to a new account or complete any transaction etc. These are implemented by marketing automation.
Sales emails: These types of emails are used to share information about products and offers among the audiences. These basically raise the sales pitch where people asked to purchase a product using coupons and offers. These types of emails are perfect for upselling as well.
These are the generic types of email campaign people used to run. You can customize your campaign according to your objectives or requirements.
What Is Email Marketing Software?
As I have mentioned earlier that you need to opt for an automated email marketing software to run your email campaign. This is the only thing on which you need to invest. It helps you to save your contacts and run the campaign among them. Once you schedule the campaign then it will run automatically. This software helps in designing of the emailer. Some these have come with pre-built templates. Its analytics helps to measure campaign performance like the number of opens, clicks and unsubscribe rates, bounce etc. Most importantly these are flexible tools. Thus you can integrate these with any CRM or Funnel building tools like Clickfunnels or any third party tools like Zapier. It’s work fine with them. Some of the best email marketing tools are:
Find your tone: You need to find the right tone for your email copies depending on your audience. It could be in between formal to friendly. But you should be professional. Relevantly use the “please and “thank you”. Always sign off using “Thank you”.
Focus on the Subject line: Never miss out to craft an effective subject line. A powerful subject line will surely increase your e-mail open rate as a good headline always drive attention. This is the right place to hook your audience. Your subject line should be brief and describe the topic of the e-mail. But make sure that your headline should not mislead the user. It should be perfectly aligned and relevant to your e-mail content.
Pay attention to Pre-header text: Sometimes marketer won’t pay attention towards preheader space as they use this as a compliment of a subject line. But it is equally as important as the subject line. It also increases the open rate. Thus use the preheader text in a most effective way.
Properly format the body of the content: If you are writing any lengthy content then perfectly format your content. Always split your content into smaller paragraphs and use proper spacing. Don’t put up a wall of a text. Use multiple headlines, bullet points, bold fonts, Maintain consistency in font size and spacing. Add relevant Call to actions (CTA) if needed. Often use Infographics, cool images, videos and gifs as well. As nobody wants to read a wall of a text. There is a generic structure you can follow as well.
Start with a greeting. If you are writing to your recipient for the first time then address them with their first name and write a little welcome message.
If you are writing to your recipient for the first time then don’t forget to mention how you were connected. It will remind the user about the context of the following information.
Add relevant Call to action. As you definitely want your audience should take certain action after reading your email. It could be anything like subscribing to your webinar or purchasing any products or services.
Add an end message. For example, “Thanks for connecting”,” With regards”, “ We will connect you soon”
Don’t forget to add your signature at the end of an email.
You may share some links or files as an attachment.
Here is an example,
Subject line: Hurry up! Our Early Bird offer is Expiring Soon.
Hi, “ First Name”. Good afternoon, Hope you are doing well. It was great to have you in my email list. I am writing this email to inform you that our “Early Birds Offer” is going to end by tonight. Hurry up !! Book your ticket. // include a button with relevant link// ………………. Thank you, // Add your email signature with contact information//
Perform proofreading: Never publish your email once you just finished your copywriting. Always proofread or review the content carefully. Check whether it is correctly formatted or not. Check the grammars as well. You may use some grammar checker or spell checker tools during copywriting. Always review your article from a reader perspective. If possible hire some professional proofreaders to review your content. As content is key to drive the conversion. Hence, you need to invest time and money in that.
Keep it clear and simple: Don’t stretch your email copies unnecessarily. You just need to fulfil one purpose in each email. Thus keep your email copy concise and clear. Don’t hide your request. Your audience should understand your request for minimal reading time. Thus it’s better to use some numbered lists or infographics. If possible form a team of graphic designers. They can help you in designing some visually attractive emailers.
Don’t spam: Always avoid spammy behaviours. Try to send emails to those who have given you permission. Don’t send emails to strangers who are not expecting to hear from you. If you do so, it will badly affect your brand’s reputation. Never use the emails of your Linkedin connections and avoid email scrapping techniques. It always better to collect leads information from your website pop-ups and Lead generation campaigns.
Use Blind Carbon Copy (BCC) to send private emails:
What is BCC?
Email offers you add BCC and CC.BCC is typically knowns as “Blind Carbon Copy”. Using BCC you can send information someone privately.
How to Use BCC?
If you are sending an e-mail to mass people where the recipients don’t know each other, there obviously you don’t want to disclose other’s email information. This is where comes the application of BCC. In such cases, you should add BCC to maintain the privacy of the recipient’s contact information.
Provide the recipient with an unsubscribed option: Always add an Unsubscribe option in each email. Thus any recipients can unsubscribe you if they don’t want to hear you further. It will help you to keep your contact list fresh. Your Email marketing tool will help you to implement that.
Avoid E-mail blasts: Some marketers prefer to send hundreds of emails to attract their potential customer. But unfortunately, it does not work at all. Rather sending a blast of emails will reduce your authenticity. Thus it’s better to analyze your audience’s problems and needs. Then send personalized email, Yes, it is time-consuming but it will increase your conversion rate. At the same time, you will build a relationship with your audiences.
Add email signatures: Never forget to add an email signature at the end of each email. Even you can run upsells using email signatures. Write a description of 5-6 words and add a link of your new products and offers with the description. Put that under your contact information. You will start to see more replies from your recipients.
Give a prompt reply: Always to reply to your emails within 24 hours. Not more than that. Thus your clients will feel, that they are important to you.
Use pre-built templates and Customize: If you running out of time or don’t have a team to prepare email templates on a daily basis, then you should use pre-built templates. Those customizable templates actually work better than the individually crafted ones. So don’t underestimate the power of customizable email templates.
Track campaign and Reply faster with CRM: You can use CRM software to track your email campaign. Thus when any of your recipients click on any links or open the email, you will get quick notifications, Thus you can respond faster. Those CRM also offer email template.email scheduling and bulk email service as well.
Make engagement a priority: Ensure engagement in your each email copy. This should be your Top most priority. Run surveys or create polls to bring engagement. If your subscribers will not engage with content then automatically chances of conversion will become lower as well.
Split test your email copy: Always run split tests on your email copies using your e-mail marketing tools. Design with multiple variations, Measure the metrics from analytics and choose the most effective version. It will help you to optimize your campaign and ensure the conversions.
Don’t show desperation: Don’t show desperation to send follow-up emails. Always ensure a certain time gap before sending follow up emails. You can automate your entire follow up a workflow using marketing automation tools. Connect with our experts to know more about marketing automation.
Design a Professional Email Signature: A professional email signature should include your name, position, the logo of your brand, website links, social icons or any other contact information. Apart from those you can add any promotional links or banner with your email signature. But make sure it should be simple and not too lengthy. You just need to put that information smartly which defines you and your brand’s identity with contact information due to communication purpose.
Never criticize anyone: Avoid criticism in your email copies. Never insult your competitors or any brand in your email copies.
Reward your subscribers: Often reward your subscribers. It will help to keep engagement. You can send some free ebooks, pdf of any case study or any valuable content. Giving rewards or sending free values will surely increase your conversion rate.
Try to use plain text: Plain texts are always performed better than HTML template. Plain text template always increases the number of link clicks. As we all want to communicate with the customer and most importantly want to get a response from them, thus you should prefer plain text over HTML template. No matter how gorgeous your HTML template is.
Why plain text is better?
It is easy to read.
As most of the users are nowadays open their emails in their smartphone, thus the plain text is widely preferred on mobile. As it is easier to read in mobile
Plain Text has higher delivery rates
It will increase the number of clicks or email open rate
It is also trackable from Mailchimp email Campaign.
How To Choose The Right Email Marketing Software?
Email marketing is not just about sending the tons of email to your client’s inbox. Rather it’s about sending targeted content to recipients which will generate conversion. As we are living in an era of automation, thus we need a complete automated system to build a peer to peer connection or a personalized relationship. Hence, before choosing a software keep following things in your mind,
Integration: As you need to reply faster, thus you should integrate your email marketing tool with your CRM. Always check, if those tools are flexible enough to integrate with your CRM or not. Also, check it supports any third party app integration or not.
Responsive Template: Most of the internet user nowadays open their email from their smartphones. Thus you need to use a responsive and highly optimized template. So make sure that your software should come with a responsive template.
Response handling: You may receive more than thousand of response in a day. Thus segregate those emails manually is impossible. A good email marketing software will keep your database fresh and organized. Thus it will be easier for you to send the appropriate response to your recipients. Check those workflow features before choosing your software.
Social media sharing: Check your software if they are providing you with the social media sharing option or not. As you should provide a social sharing option to your subscribers that they Can share your content on social media.
Preview of Inbox: Good email platform will provide you a preview of an inbox. You will be able to see the preview of your email on different devices like desktop, mobile and tablet before sending the emails to your subscribers. Thus you will get the opportunity to make necessary changes before delivering emails to the recipients.
Business requirements: Consider the requirements of your business. Decide the number of emails you need to send in a month or how much subscribers you have. Consider the number of email addresses you will need. Thus depending on those factors choose the suitable software for your business.
Reliability and Support: As your core marketing part is depending on your email software, thus always make sure you have good support for your e-mail software. If you are associated with a third party then always get a service level agreement. This will provide you a guaranteed response if you will face any problems in future.
Security: As hosted email services are best for the small businesses, thus if you will buy a hosted email service make sure the service providers are trustworthy and give full protection of your data. It should compile with GDPR rules and regularly take the backups.
Analytics features: Check the analytics features of the software. This will track your entire email campaign. Explore advanced features of analytics. More advanced features you will get. More deeply you can analyze your campaign. Thus you can fix your loopholes quickly and generate higher conversions.
Flexible: Choose software which is flexible. As your business will grow, then your number of subscribers will also increase. In a certain scenario, your software should work fine with the growth of your business.
As there are dozens of email service providers are available in the market. Thus always choose a software depending on your size of business and most importantly within your budget. Try to choose the most powerful tool within your budget.
If you are short in budget or have a small or medium-size business, then MailChimp is the right tool for you. You can also share your requirements and budget with us. We have the highly skilled email marketers in your team to guide you. There are the following tools I always recommend,
MailChimp
Drip
Why did I recommend MailChimp?
MailChimp is user-friendly. It offers easy and quick set-up.
MailChimp is cost effective. It’s free up to 2000 subscribers including automation, A/B testing .audience dashboard, Contact profiles, Tags & segments.
MailChimp is flexible. It works fine with WordPress website, Squarespace website Shopify store.
How to use MailChimp?
Create a free account on MailChimp: Go to Mailchimp.com and create a free account first. Then choose a plan depending on your number of subscribers and requirements. Let MailChimp know if you are selling anything online. Thus you can use the e-commerce feature of MailChimp software. After that, you will be taken to your MailChimp account. There you will see that your domain is verified but not authenticated. You can skip that authentication process. Otherwise, you should register your domain first and then perform the authentication. Once you are done with the set up then you are ready to create your first MailChimp list.
Create a list: A Mailchimp List is a place where Mailchimp organizes your subscribers. You can create as many lists as you need. But initially, Mailchimp will create a default list. By clicking on the “create list”, you can create your own lists.
Set up MailChimp sign up emails: In MailChimp, you can design a simple sign up forms which you can use as emailers. You can use pre-built templates to design your sign up forms or customize the template according to your need. You may add your business logo, brand colours on it as well
Connect your MailChimp with WordPress site: As I have mentioned earlier that MailChimp is flexible enough to work with WordPress Website. At first, you need to connect your MailChimp account with WordPress. Thus you should install a plugin “MailChimp for WP” in your WordPress site. Then put your MailChimp’s API key there to verify your MailChimp account. Once your MailChimp account is connected with the WordPress, Then you can use MailChimp Forms, landing pages or pop-ups in your WordPress website. As MailChimp provides a shortcode of landing pages, thus you can embed those shortcodes anywhere in your website.If your website theme supports the widget section, thus you can add those Mailchimp sign up forms as a widget to your sidebar or footer as well.
Send your first email to subscribers: Once you are done with the above steps, then you are ready to launch your first campaign. Now just get back to your MailChimp account and click on “Create a Campaign”. Then you may see some options are like Create an Ad, create an Email or create a landing page etc. From there choose “Create an Email” and select regular if you are not implementing any automation. Before moving further give a relevant name to your campaign. As it will help you in future to identify your Campaign. Now it’s time for Add recipients from your contact list. You can also send your campaign to a segment or group. After adding your recipients, write a powerful subject line of your Campaign and then design body of your E-mail.
Once you are done with your design, then check the Inbox preview on desktop, mobile and other devices. Check your design is working fine with every device. If not then make necessary changes.
Now you are ready to launch your first campaign. Click on “schedule”, if you want to use it in future. Otherwise, click “send” and you have sent your first email to the subscribers.
This is the basic application of Mailchimp. You can use advanced automation to grow your business. Automation can help you to retain your customers and also help you to get referrals as well.
Why did I recommend Drip?
If you have a little higher budget on email marketing, then I always recommend drip. As it comes with advanced automation features.
How to use Drip?
Drip can cover several different marketing strategies. Thus it brings more engagements to your products and ensures higher conversions. These are following cases when you can use drip campaigns,
Welcome to subscribers
Customer Retention
Recommendation
Onboarding
Nurturing Leads
Engagement
Online or Offline Courses
Bring engagement
Upsell offers
Unsubscribes.
Abandoned cart Conversion
How To Run Email-campaign- 8 Step Process
Prepare an email list: First and foremost needs of an email campaign is an email list of quality leads who have interest in your products or services. Without a good email list, an email campaign is useless. You may generate quality leads from your website using popups. Otherwise, you may run a Facebook Lead generation campaign. There are multiple effective ways of generating leads. You can choose anyone relevant to your business.
Define your goals: Once your email list is ready then you need to define your goal of the campaign. There are typical goals like,
Attract or welcome new subscribers.
Bring traffic to Website or Blogs
Increase engagement
Nurture existing subscribers
Retarget users.
Selects the types of email: Once you have prepared your email list and defined your goal then you need to choose the type of emails which you want to send the recipients. As I have mentioned earlier you can typically choose from any of these three types of emails,
E-mail Newsletters
Triggered Emails
Sales Emails
Analyze your audience demographics: Before launching your campaign you should have performed an analysis on your target audience. It should be some guesswork once you are starting. After launching your first email campaign you will get a better overview of your audience Initially, you can analyze google analytics and Facebook Ads reports or insights to know about your audience demographics, behaviour and other parameters.
Use tools: There are so many tools available to help you run an email campaign. Most importantly you don’t need any technical knowledge to use those tools. As most of them are drag and drop builder or comes with pre-built templates. Thus you can use those templates to design your campaign and automate the workflows. Integrate with other software if needed, Track the campaigns from analytics and optimize it for better results.
Write the subject line: Always write a catchy headline. As it brings the attention of the user. It will increase your Email open rate.
Design the Body: Then write the body with proper formatting. It should be clear and concise with a relevant call to actions (CTA). A body should contain a
Welcome message
A true or inspiring story
Any valuable content which adds value to readers.
Create a poll or run surveys by asking exciting questions . it will increase the engagement.
Add videos or Gifs
Test & Track: Once you have launched your campaign then monitor it from analytics and run the split test of your email copies, designs or subject lines. Identify which version is working best for you from analytics.
It’s been a long time that Businesses are investing in Email marketing. But a little amount of people has been able to generate revenue from that. The common reason behind this is, not knowing the right audience. Thus before starting an email campaign, always identify your potential customer and understand their problem. Then provide a solution in a personalized manner.
Are your subscribers really want to hear from you? If the answer is yes, then you will surely maximize your conversion from this channel. If you want to know more about email marketing or want to get some latest marketing tips, then connect with our experts. We also have a team of experienced Email copywriters. They can help you in creating high converting email copy.
