In the world of computers and the internet, the online presence of your business has become one of the key aspects. The world is changing, and so are the business patterns. Every person who wants to know about your business and your products will search for it online. Thus you need to focus on website design.
In such a scenario, the right website is one of the most important things. If you do not have the right design for your website, you might end up losing more potential leads than you have gained. Your website will be the first place, the customer goes to. Always remember, the right website is equivalent to 50% of the sales done.
Every product has different requirements. The target audience is also different for each product. While designing the website, the designer needs to keep in mind several key points to attract potential clients. The right website design can increase sales faster than any form of advertisement.
Often while choosing the design, after a certain time, all the designs seem somewhat similar. Well, it should be kept in mind that these designs are quite different from each other and choosing the right one can become a tedious task in such a situation.
There are certain key elements which prove helpful while choosing the most suitable design for your website. It helps the visitors know the exact information they are looking for. The most important factors which help in providing the right design are given below:
#1. Choosing the right website design based on the type of product
The whole website revolves around your product or service. The design of the website should represent your product and attract the right audience. The layout of the website should give the exact idea about what your product is. The design of the website should encourage the people to click the link and check out the service being provided. The website design should reflect the tagline of the organization.
A good website is a key to good business. The design should not be opposing to the product. Like in the case of a restaurant, colors which increase hunger should be motivated rather than the ones which suppress hunger. These small differences in the design can make a significant difference in the sale of the product.
Whenever we visit a website, we often look for tabs like search so that we can easily find what we are looking for. The products and services should be displayed in a synchronized order for a better understanding of the customer. No one likes clumsy websites, where for finding a simple tab you have to go through several pages. It creates more confusion for the customer and ultimately annoys them.
Navigation through web pages on the website should be simple and hassle-free. The more time a customer spends on finding the right product, more likely he is to lose interest. The website should be user-friendly and should be built from the viewpoint of the customer. Navigation menus should be clear and to the point.
The right design for the website is the one which is user-friendly. It should be noted that people tend to spend more time looking for the product on the website rather than understanding the product. Many times, people just exit a website because it takes a lot of time to find the right product even though the company has the exact thing they are looking for. Such situations can be avoided by choosing the right website design.
#3. Position of themenu bar for the right website design
The menu bar contains all the tabs available on the website. It can be placed in different ways on the webpage. Several factors play a key role as to where this bar should be placed for the ease of the customers. Depending on the contents, layout, products available, services offered, the design of the webpage and design of the menu bar itself, it can be positioned on several places on the website.
Some people prefer the position of this bar to be fixed at the top, while some people like it to be fixed at the bottom. Some people often prefer the menu bar to be fixed on either side of the webpage. Depending on the product, the menu bar might not be fixed, rather it might change while scrolling or switching web pages in the website.
Most websites prefer the menu bar to be on the top as it makes navigating through the tabs much easier. It catches the eye in an instance. Then again, as I had said before, the position of the menu bar is dependent on several factors and hence there is no right or wrong way to do this task. The right website design is always the one which has tabs placed in such a way that user can look for it easily and faces no problems.
#4.Menu bar design
The position of the menu bar is often important, but most important is its design. The menu items are the most used links on any website. Every user who visits any websites uses the menu bar to navigate through the web pages. A good design for the same often helps in enhanced customer experience.
Menu bar items are like the doors to different sections of the website. Therefore, it should be free of any confusion and should guide the user exactly in the direction of the service he/she is looking for. It should be simple and hassle-free. It should be easy on the eyes and should merge perfectly with the rest of the website.
Each link in the menu bar is called menu item. These menu items often contain sub items. It is a wise decision to categorize the items and then sub-categorize them. It helps in removing clutter and also helps in avoiding redundancy.
The most common menu items are home, about, list of products, services offered, contact, search and tools. Each menu item has its own work and should be listed accordingly. While listing the menu items it should be noted that there should be no extra tabs on the menu bar. Also, no fancy fonts should be used and the content should be pleasing to the eyes. The page hierarchy should be followed while listing the menu items and sub items. The menu bar design should go with the website design and its own positioning.
Some of the common mistakes that people make while designing the menu bar are non-standard styling, asynchronous drop-down menus, placing the tabs in the wrong order and putting extra tabs. These things should be kept in mind and the website should be designed on the search engine pattern. A good menu bar is the one which makes navigation on the website easy and smooth.
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#5.Right content width gives us the right website design
The screen size differs for different devices. Hence, the audience who uses the website should be kept in mind while deciding on the content width. The content width depends on the target audience and the products and services offered on the website. The content width can be broadly classified into two major groups. First one is the full-width and the second one is the boxed-width. Let us have a look at both of these to decide which is best suited for your website.
The full-width content covers the full screen on the website from left to right. The image is stretched from one edge of the screen to the other. It creates the illusion of content having no boundary. On the other hand, boxed-width content gives the essence of the entire content neatly closed in a box. Both of these have their own pros and cons depending on the product.
In present times, full-width is the most commonly used style whereas boxed-width is the traditional business oriented styling. The major difference comes while viewing the website on different screen sizes and resolutions. The full-width auto-adjusts according to the size of the screen. This can lead to a shift in the content at the top to the sides if the screen is not wide enough and distorts the page layout.
On the contrary, boxed-width content gives nearly the same layout experience across all resolutions and screen sizes. One more difference which needs to be considered is the change in the size of the menu bar. Full-width gives wider space for the menu contents whereas boxed-width gives fixed space.
Tell us about your product, and we will give you the most suited content width. Click here to interact with our experts.
The quality of the content should be checked thoroughly before it is uploaded on the website. No website design can be right for your product if there are errors in your content. The facts stated on the website should be verified and updated regularly. The quality of the photos and videos uploaded on the website should be high definition so that it does not a pixel out.
The same applies to any other media content that is being uploaded. Also, you must check for all the grammatical errors in all the articles and written content. Try being precise and to the point while writing the content.
#7.Home Page Header Layout
The home page header is the first thing a person sees when he visits any website. A good home page header is the key to right website design. It should be such that it motivates the user to browse through the website and have deeper look at the products available. A right website design consists of a header describing exactly what the website is about. Depending on the product, it can consist of only one image, multiple images displaying a slideshow or a video background header. The images can contain text, but then again, it solely depends on the product.
In a broad classification, home page header layout can be categorized as the static header image, static header image with content, slideshow header image, and video background header.
Static header image without content is basically used for websites which need to attract customers with beautification. It is used for websites like restaurants, lodging, food and beverages, travelling and hotels. These are especially helpful to draw attention of those viewers which rely solely on image based content. It only has one image without any text. Whole idea of the product relies on the message delivered by that one image. The image must be such that it is unique to the thought of the service and products available.
Static header image with content is used for websites where only image is not sufficient to give the idea about the website. In such a case the right website design is necessary to tell the purpose of the services available. The image is combined with some text to give a context of what the website is about. The first page of the website needs to be on point to tell about the firm. If the image solely cannot describe the company then text becomes a necessity.
It should be kept in mind that whatever is written with the image, is neither overdone nor underdone. It should be perfectly balanced with the background image. Such a header can be used in places where you need to describe the speciality of the company and how it is different from others. The content might include the heading along with a descriptive paragraph and call to action button.
Slideshow header image consists of multiple images displayed in the form of a slideshow. It is used when there is more than one service or product offered by the company. It can also be used when the website focuses on different customer groups rather than focusing on just one. In such a situation, only one image is not sufficient to display all the products.
The right website design takes care, that the moment a client visits the website, he/she has a broad idea about every product and service available. These images may or may not consist of text along with them. It depends on the services offered, if they can be described only by images or if they require text for description. If images are being used, then it should be taken care that the text is not overdone and is kept to the minimal. In this case, also, a call to action button on the homepage is quite helpful.
Video background header consists of a video on the homepage. It is used when you need to engage the customer more efficiently. Videos are more effective in grabbing the attention of the website visitor than normal images.
However, there are certain things to be kept in mind while designing the video for the website. The video should not be too long and should give a message about the company. The core mission of the organisation should be clear in the video. It should have high quality and pixels should not distort, in spite of the resolution and screen size. The video should be unique and customized.
A general video is not very effective in attracting a good crowd. Try to keep the video short and below 6 MB. A large video often slows down the loading speed of the website. The slow loading speed can lead to a loss in the number of website visitors.
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#8.Position of Logo
Position of the logo is quite important, as website visitors are more likely to remember the logo than the details of the service in first go. Logo placement is an essential ingredient in gaining the interest of the client. The logo should be placed in such a way on the website that it is clearly visible as soon as someone visits the website.
The logo is usually placed on the top near the menu bar. It can be placed on the top right of the web page or on the top left of the webpage. Traditionally it has been seen that website visitors tend to notice the logo placed on left more than the one placed on the right. However, in recent times logo designers have been experimenting as to draw attention regardless of the position.
It should be noted that, website design must go well with the logo of the company. A mismatch in the two can create a sense of delusion among many customers. Such small details can create a great difference in the user experience.
The website should always be catchy yet subtle. If the user is expecting something on a particular position and is not able to find that feature in one go, then he or she is more likely to get confused and exit the website. These minute differences can create a vast difference in the visitor scale. Also, it should be remembered that placement of the logo is same throughout the website. It should not be different on homepage and other webpages on the website. Giving different locations to the logo on the same website can lead to discomfort for the customer.
A logo is the first picture which comes in mind whenever we think about any organisation and its right placement is most important.
#9.Following the Trend for Right Website Design
Design of the websites changes with time. With advancement in technology, the designers are becoming more creative in their work. Website designers have new tools which has made their work much easier. Several new scripting languages have come into existence which the designers are following to give the websites a unique look.
People tend to judge the company on the basis of their website looks and whether it is updated regularly or not. Few changes that have been seen in the recent years in terms of website design are the use of vibrant colours, use of bold text, inclusion of modern retro art, use of custom graphics, complex gradients and broken grid layout.
There are more colour gradients available now more than ever. The high definition quality of the graphics seems very particular in using the right tone and texture. Supersaturated shades have seen a comeback in the recent years. Designers are expected to use vibrant colours in their designs to make the website more attractive and eye catchy. Many designers are expecting for this trend to grow in the near future.
Bold texts are useful in grabbing attention to a particular area. They put emphasis on the right products and guidelines for the customers and help in improving sales. Bold texts are simple yet enough to highlight the context. Bold texts have seen an increase in their usage on the websites in past few years.
Modern retro art has become an important part of our culture today. Its effect can be seen in website designs as well. The use of images corresponding to 80s with a hint of modern design is what we call modern retro art. Its use can be seen as pixelated images on websites which has become quite popular. A point to be considered is that, these images should not be overused and should be placed only wherever necessary. Also, it should not give the look of unnecessary usage.
Onlookers tend to get more attracted with unique ideas and creativity. Customized graphics which are different from the general graphics are more attractive to the masses. Uniqueness and styling are important for any website to stand out. You need to keep in mind that a monotonous theme bores the website visitors and they lose interest earlier. To keep the visitors occupied, use themes and graphics which is different yet simple to use.
To know more about the latest trends in website designing click here .
Complex gradients add mirage of depth to the website. It is more useful when trying to give a uniform look and combining different elements. Complex gradients can also be used to add shading to an otherwise dull background. It proves helpful in merging images with the tone of the webpage. If the images are too vibrant and bright, then giving a hint of the gradient can prove useful in giving a soothing effect to the eyes.
A grid is used for arranging the text and images on the screen. It is useful in placing of different elements. Using a grid might lead to compromise in the creativity of the design. Many designers like to break this grid and experiment with it. The overlapping texts and images, asymmetrical placing and use of irregular shapes add originality to the website as it will be different from the traditional designing. This often gives an exclusive texture to the website.
The right website design is the one in which there is no hint of plagiarism and it has its own theme and styling.
Blogs give a sense of trust to the users. Reading the reviews and comments of other users helps them in deciding about the services and products available on the website. Blogs are a way of giving credibility to the workers of the organization. Blogs are also helpful in displaying the motto and message of the website and the organisation.
It is helpful in drawing attention of the customers through the words of the organisation as well as other users. Blogs and reviews have become an important part in establishing the authenticity of any website and its services. In the online world, including blogs is as important as displaying the features of your product. If a customer is unaware of the features of the product, he or she will lose interest easily.
In the same way, if a customer cannot find any blog or reviews related to the website, its services or products, then there are chances, that customer will not be willing to spend more time on the website looking for the right product. Blogs play a very important role in authenticating the website with the growing online market and easy availability of fake products.
Establishing expertise in your area through your website is a vital part of increasing sales. A good website design reflects expertise and confidence. Any organisation especially small-scale industries and start-ups should be confident in their work. They should show on their website, how they are different from others. You should try establishing the fact that you are better than the ones in your competition.
Good website design is often the first step in showing how you are different. Website, as said earlier is the first thing people look for when looking into the details of any product or organization. Therefore, you should not give them any chance of doubting you. You should take full advantage of your online presence and show that there is no one else who can do the given work better than you.
Utilize the gifts of the internet in the right way to boast about your work and gain the trust of the people. If you yourself show doubt in your work, then the customer will also not trust you with your services and will always keep looking for alternatives.
#12.Mobile Friendly Designs
The mobiles have become mini computers. In today’s world, a person may not own a desktop or laptop, but he/she for sure owns a phone. Majority of the people have a smartphone with internet connection. According to the data for 2018, the percentage of website visits through cellular phones versus computer systems grew from 57% to 63%. Total time people spend on website when accessing them from mobile phones versus computers has increased from 40% to 49%.
Therefore, website designers need to make websites mobile friendly. A good website design gives same feel on mobile phones and computers. The websites should take minimal time to load even when loading on a mobile phone. Majority of the people access websites through their cell phones and a good user experience is a necessity. Laptops cannot be carried everywhere but mobile phones are handy and almost taken everywhere with the user.
For the first time user, if the website is distorted on mobile phone, he/she will not bother to look for it through computer and simply exit. Hence, it should always be kept in mind that the website is mobile friendly and can be accessed on any kind of system without glitches.
A good website design, not only gives a good user experience to the customers on computers, but it gives the same satisfaction on mobile phones as well. Find out more about what Google thinks on the changing trend.
#13.Monitor your competition
It is often said that you should keep your friends close and your enemies closer. Always keep an eye for competition and make sure you do not lag behind your competitors. With so many companies offering the same service, it becomes necessary to stay ahead of others. This should be reflected in your website design as well. It is important to stay alert of the changes your competitors are making and make changes if necessary. Today’s world is all about competition and bringing new products and services to the customers before others.
The time being an important constraint, the design of your website also reflects the quality of your service. Therefore, you should always try and improve design to attract more users. The potential leads should be more interested in your product right after they visit your website. To know more about competitive monitoring, click here .
The right website design helps you in staying ahead of your competitors in real as well as the internet world. With virtual reality gaining more scope, it is more important than ever to keep your website updated.
Good website design is the one which makes maximum use of the products and credentials of the organisation. Along with beautification, you should always keep in mind the target audience and how they would react to a certain image or call to action button or any other element on the website. You should make full use of every element available on the webpage. Randomly putting something on the website without any usage is not only a waste of time, but it is also a waste of efforts for the designer.
The designer needs to align each and every component of the website. If any part of the webpage does not serve some purpose then it is good for nothing. It can just be an image, but is it is not attracting users in the way it should, then it is not being used to full credential.
Always make sure that before adding any element to the website design, you ask yourself if that element is really required in the website, or this work can be done by already existing elements. Do not unnecessarily add tabs, content, links or images if they are not required. This confuses the user and they tend to deviate from what they were actually looking for and might end up simply exiting the website.
#15. Providing a call to Action Buttons
Call-to-action buttons are used to direct the user to some other task or some other webpage. It asks the user to perform some work. It could be filling up a form, or opting to gain information on a particular topic.
These buttons are an integral part of a good website design. They make the webpages interactive. The call to action buttons are generally 20% larger than the logo size. It is done to draw attention of the user easily. The size of multiple call to action buttons depends on their importance on the website. The buttons which are more important are larger than the ones which are less important.
The call to action buttons are placed strategically in such a way that these are easily noticeable. The colours for these buttons are highly contrasting. These lead to more page landings. It also helps in increasing the sale through website. The most common placement positions for these buttons are at the top of the webpage or in the center of the webpage.
Call to action buttons are also helpful in collecting information on potential clients. They prompt the user to provide information for database. These buttons should show an urgency and prompt the user to call for the action. Also, there is a common method of providing secondary button with the primary one. The secondary button can be placed right next to the primary button or it can be placed below the latter.
#16.Encourage the Visitors to Contact the Organization
The contact information should be clearly visible on the website. The user should be effortlessly able to locate the contact information. Many a times, the user might be confused about some product or service and not being able to locate the contact information, only creates more confusion for him/her.
Sometimes, user simply wants to enquire about the services available so as to take a call whether they should opt for your organization or not. In such a situation, contact information is really important so that the user can easily contact you.
Our organization has experts from various fields. Our sales expert has been helping companies achieve their dreams from the past 18 years. We can help you choose the right website design based on your product and target audience. We provide all kinds of services starting right from website designing and building to providing sales content and online advertisement. Some of the major services include website designing, maintenance of already existing websites, setting up email domain, sending out sales related emails to clients, drafting sales content for your website, boosting sales on online platforms and helping your ideas related to online sales.
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Good website design is the basis of any business in the online world. Customers today rely more on online presence than physical presence. Physically visiting a place is time-consuming. It takes more effort to visit an organization and have a look at their products. Instead, the customers opt for going online and finding out everything about that firm. It not only saves time, but it also saves money and extra efforts that you would have to put otherwise.
A website is the door to your organization on the internet. A good entrance always helps in attracting more customers to any place. The efficiency of your products and services is judged on the basis of how efficient your website is. A client will not be interested in your work if he/she cannot find a satisfactory response from your website.
We have discussed about the key elements that are useful in designing a good website. Every small detail holds a big place in the client’s mind. Every element should be designed and placed keeping in mind the target audience and the services being provided by the organization. The systematic placing of the words and images is also very important. The ultimate goal of the website is to draw more and more customers and increase sales. An efficient system is designed in such a way that user can easily navigate through the web pages. For finding any information, the user does not need to go through multiple links. The important details are easily noticeable.
A good website uses a variety of styles and colours but still appears pleasant to the eyes. Always design the website based on your product and there is no way people won’t visit your website again and again.
We are living in a digital era. We are depending more on technologies day by day. Searching for solutions, products, and services on Google. Are those reasons not good enough to drive your focus on investing in website development? Hence, I am writing this post on the benefits of investing in website development.
The digital platform offers small businesses to compete with the bigger business. As some of the business owners think that having a social media presence will do the job for them. But they are wrong. To create a digital presence, a website is essential.
If you are thinking about to start a business in 2019, then you need to build a high-quality website first. These are the 18 benefits I have listed below.
Investment is the major concern of any business. Imagine how many dollars you need to pay to buy or rent a store and there is some huge maintenance cost as well. But unfortunately, there is no guarantee that you will get back that money or earn 2X of that investment. So you are taking a high percentage of risks.
Hence, a website offers you a great opportunity to kick-off your business with minimal investment and risk. You can build a simple WordPress website by spending $500.By doing this you are reducing the risk percentages. Hire a good Website development company for your business to cut the risk factors. You may subscribe us to get a free consultation about website development. E-commerce giants like Amazon, Flipkart, Snapdeal,ebay etc are generating revenues without any physical store. Hence, you can imagine the power of a quality website.
#2. Expand your business :
Do you want to run your business within your locality?Of course, you aren’t. You want to spread your business as much as you can.Hence, the website itself helps you to expand your marketplace.
Google now processes over 3.5 billion searches per day. There are many search engines are available which are crawling different websites depending on search queries. That gives you an idea of the market size of a website. It helps you to connect people throughout the world.
Thus you need to find a reliable hosting service and buy a domain to build your brand new website. In simpler words hosting is your house and the domain name is the address of your house. In this case, the domain is the web address of your online business. Let us know what is stopping you to do that.
#3. Track real-time customer data:
Suppose you have put an advertising banner in front of your store. But you cannot track the exact numbers of people who have seen the advertisement & took positive action. So neither you are getting a chance to know about who are your target audiences and nor their interests.
But you can track all your website visitors through various analytics tools. It will give you real-time data like the current number of users. It will give you data on the number of website visitors, the time they spent (aka sessions) on your website, source (channel they used to visit your website), location and the device they used to log in. You will get entire reports of Demographics(name,age) ,interests( affinity categories, In- market segments, other categories) and Behaviours (new vs returning,engagement etc.).
Hence create a landing page on your special offers and add it to your website. It helps you to track your potential customers and conversions. Make the most use of these analytics tools.
#4. Bigger Advertising platforms:
Website offers you a bigger platform to advertise your product and services. After designing a quality website you need to fill it with content. Hire some content writers to add some valuable content on your website. Advertise your products and services. Create a separate blog page on your website and post articles at least twice a week on your niche. A blog offers you an organic way to promote your business. You should link your website with social media.
If you have a larger budget then you may use some paid platforms like Google ads,Bing ads or yahoo ads to reach the number of people in quick time.
But running those paid ad campaigns are not going to be a cakewalk for you. You need to understand your audiences, and research keywords depending on the user intents. Here are the following types of ads you may run from your website,
Search Ads: Suppose you search “watches”, the search engine will show you the ads of watches as a SERPs result. It works depending on searcher’s intent. These types of ads are called search ads. Google is earning a high percentage of revenue from Search Ads.
Display Ads: Nowadays You may find display ads all over the web. It also termed as Banner Ads. It is different from Search Ads. Its rather focuses on searcher’s interest than intent. Google is not the only medium which handles Display ads. There are many networks to run Display Ads. You may use Facebook, Reddit, Pinterest, Zillow, LinkedIn. One of the most popular forum Quora is the latest addition on this list.
Native Ads: Native ads appears within the content. But it does not distract you rather it appears as content or may appear within your content feeds. Facebook made it easier to run native ads. Otherwise, you may choose other recognized platforms like Outbrain or Taboola to run native ads.
Leads are the lifeblood of your business. Leads are your potential customer. Lead generation is a process of collecting contact information of your potential customer. Thus a website will boost your lead generation process and make it effortless.
A website offers you many ways to capture your leads information. Here are some techniques underneath.
Write a quality blog post and attracts your potential buyers through content marketing.
Use an opt-in form to capture leads.
Add gated content( free ebooks, pdf etc.) on your blog post.
Add a landing page for special discount offers and generate leads.
Add chatbot or normal messaging platform to interact with your customer.
Add a contact form at the home page.
We have a high-quality lead generation team. Feel free to connect us to know more about lead generation techniques using website.
#6. Excellent customer services :
Managing customers and providing them a hassle-free service is always a challenge for any business.As I mentioned earlier that website and blogs give a platform to interact with your potential customer. It also reduces your printing and distributing costs. But adding following features to your website you can always build 10 times better customer service process.
Add an FAQ (frequently asked Question) section to your website and provide the users with more precise pieces of information.
Add a Live Chat option. Because nobody wants to wait too long.
Make an Online customer support help desk.
Create an online ticket generating system to provide a solution for a particular system.
Develop an app version for your website. As there are large numbers of people are using a smartphone nowadays.
If you want to sell products online you will simply add a payment gateway to your website.
Use E-mail marketing software to send personalized e-mails to your leads.
You can implement most of the above features by using a unified CRM (customer relationship management) software.
Find the broken links and fix those as soon as possible.
Always make a responsive website. That user can access it properly using any kind of mobile or tablet devices.
Don’t forget to include CTA (call to action) in your content. For example, Ask the reader to drop a comment on your content or ask them to subscribe you.
Build internal links to keep people engaged with your content.
Keep consistency in your website pages.
Always update your website plugins.
Include eye-catching perfectly formed headlines in your content. Your visitors always fall in those trap of attractive headlines. Use tools like Portent.com, Headline Analyzer to craft a perfect headline for your content.
#7. Speed up sales :
If you are not able to convert your most of the potential leads into the sale, thus those leads are worthless. Incorporating the following ideas to your sales strategy you may speed up the process.
List your business on Google My Business account and add your website URL there. Google always shows the local results as default. Hence, you can now optimize your website content based on local search queries.
Use your website at the top of your sales funnel.
Ask your happy clients to give a review of your product or services.
Run surveys from your website and try to identify the struggle of the customers and fix those.
Carefully track the conversions during the PPC or Adwords campaign.
Make them the use of your E-mail marketing tool to understand your customer’s behaviours and send them follow-up e-mails.
Track all the people from every stage of your sales funnel. When it comes to the sale, Initially you need to make a good sales funnel. You may use tools like Clickfunnels, Xfunnels etc. to build those high converting sales funnel. But to implement that you need to have solid knowledge about funnelling. I highly recommend you to take help from our experts. Because those tools are actually costly enough. Hence, always take the consultancy from the experts unless you may lose your well-earned money.
#8. Share your journey :
Website provides us with a platform to write content and attract users.As Neil Patel always say “Content is king”, thus we always believe that contents help us to hook the people. Content Marketing is still working effectively for all the businesses irrespective of B2B or B2C.
Hence, you can share your journey or your story through website or blog posts. If you are implementing those in your blogs then try to use this on your intros. It can hook people emotionally at times.
You may share your struggle on the landing pages during any campaign. Otherwise, share those during your E-mail marketing campaign and build a personalized relationship with them.
#9. Showcase your product:
E-commerce companies are showcasing all their products on the website. They don’t need a physical store to do that. But still, companies are generating a high percentage of revenue.
Thus if you have any kind of product business, your first job should be to develop an awesome user-friendly website. Then create a gallery of your products. Now people all over the world can access it from any corner. Make sure always upload high quality but optimized images to your website. If the image size is larger then your website might face longer loading speed. Thus you may lose some visitors then.
#10. Build an Authority:
In this competitive world, you need to build a reputation or authority. This website helps you to build authority online. Nowadays people are very smart and they absolutely know for what they are paying for. Thus you need to build trust among the people.
Here are some ideas you may apply,
Blogging: Invest in Blogging and SEO(Search Engine Optimization). Most numbers of people come to read blogs before they buy. Blog contents actually help you to build authority. You should add some high-quality external links to your website which increase your domain authority.
Host some podcast on your website and share it from there.
Arrange Webinars on your website.
Provide a free trial of your product or services.
Write useful, unique and informative content.
#11. Open up different marketing channels:
It’s just not about creating a website. You should bring traffic there. Thus the process of bringing traffic actually opens up different marketing channel.
Search Engine Optimization
Search Engine Marketing
Social Media Marketing
1. Search Engine Optimization: SEO is mandatory for any website. Without investing in SEO you cannot rank your website on any search engine. Thus you need to hire a good SEO consultant to perform both On-page & Off-Page SEO. SEO is the first method that you should include in your Content Marketing Strategy.
SEO is a long-term investment. You cannot expect an immediate impact of SEO on your business. But still, SEO is the most effective way to bring traffic to your website organically.
The reason you should invest in SEO is,
Most of the internet users check results of the first pages on SERPs. Hardly anyone moves into the second or more. Thus you need to invest in SEO to get the number of visitors to your website.
We use google to get a solution from there. People highly trust the search engine results. Thus ranking on the top pages will give your business or domain authority of trust.
SEO helps you to get genuine visitors and which may convert to your potential customer. Conversion rates are much higher in case of SEO
Ranking on the top pages automatically helps you spread your brand awareness.
Well strategized SEO is also ensuring a better user experience.
Local SEO always help you to connect with your local audience easily. It helps you to create engagement among your local audience.
Building a well-planned SEO strategy is always beneficial for your business. We have qualified SEO experts in your team who can help you to rank your website on the top pages. You may connect us through our contact page for any kind of consultation on SEO.
2. Search Engine Marketing: SEM is a paid marketing channel. Using Google Adwords or other paid search engine offers you to perform the SEM. It will help you bring quality traffic to your website, as well you rank higher on the search engine. You may run those Display ads, Search Ads or native Ads using Search Engine Marketing. Larger budget and quality keywords can help you to run a successful SEM campaign. Hire a PPC (pay per click) or PPI( Pay per Impression) expert to make most out of that.
3. Social Media Marketing: Social media is probably the biggest marketing channel. You may directly share your website content with social media or may create designated profiles or pages on a particular platform. You may choose social media platforms according to your needs.
Building a good amount of connections you may reach out with a large number of people. Hence, create attractive graphics, infographics, videos, blog links and post on your social media pages or share among other groups.
Thus these are ultimately brought traffic to your website.
Facebook.Twitter, Linkedin, Instagram are the most popular Social media platform nowadays.
But if you have a larger budget then you may run paid ad campaign on social media. Running a successful ad campaign on Facebook or Instagram you can hit your target audience easily. During Ad campaign, you may customize locations, demographics to hit the right people. Always perform A/B test during the Facebook ad campaign. Thus you need to consult a Facebook ads expert. Because you need to optimize your ad campaign perfectly. Unless the money you invest in bidding will not produce the desired results.
We have Facebook ads professionals in our team, subscribe us to get detailed strategy or services
But to run a successful social media marketing campaign, you should maintain the following ideas.
Perform an audit of your current position on Social media.
Make a Buyer persona to precisely hit your target audiences.
Focus more on KPIs (Key performing Indicators) are like the reach, clicks, conversion rate, shares, mentions etc.
Curate engaging content. It could be like Images, blogs, videos, ebooks, infographic, company’s latest updates etc.
Use Social media management tools to schedule your posts and save your time and efforts
Track and analyze each data of your social media insights.
Set the goals during a paid campaign to track every bit of information about ROI(Return on Investment)
4. E-mail Marketing: Email marketing is old but still an effective marketing channel. Especially when you have an online presence then you should make more use of it. It’s just not about writing content on your website. You need to distribute as well carefully. Thus this distribution process actually opens up the E-mail marketing channel.E-mail marketing helps you to connect your audience and spread brand awareness. Most importantly it also increases sales.
To perform E-mail marketing you need to build an e-mail list of your leads. I have already discussed Lead generation ideas. Just implement those and start your E-mail campaign. Make sure you have designed your content with each facet likes templates, colors, images, layouts, fonts and call to action. We used to take care of every facet of your design.
Always perform A/B test during your E-mail marketing campaign. To perform A/B test you need to split your e-mail list into exactly two parts. For example, if you have 1000 people in your email list then split it into 500 each. After that create two creatives or contents on a similar topic and run among two different Email lists. Then measure the metrics of each campaign and choose the better-performed campaign to continue further.
But before getting started you need to gather knowledge about some e-mail marketing tools. We are living in an automation era. This is the reason why we want to make all the process automated. It saves our precious times and as well as we are putting minimal efforts. Hence, make sure you know about those tools are like Mailchimp, Zapier, Drip etc. Learn their functionalities and workflow before proceeding.
These are 20 tips to write a high converting email copy.
Draft an attractive headline.
Test every subject line.
Always use a real person’s name in the sender field.
Write personalized content.
Use power words or acronyms.
Include stats, numbers or motivating quotes.
Write the attractive text in the available preview text.
Use Emojis in your content.
Keep the core content brief.
You may include One CTA in different sections.
Add PS section to share extra content. It could be your related blog post link, company events or updates.
Put your readers first.
Try to sell the benefits of your products, not the features itself.
Verified your email ids of email list before starting the campaign.
Don’t buy any email lists rather focusing on Lead Generation.
Add alt text to your images and buttons.
Schedule your Email marketing on a calendar.
Choose the right time to send emails.
Create a perfect follow up the process and maintain the frequency of your e-mail sending.
If you are facing any kind of difficulties to set up or running your E-mail campaign, feel free to connect us we will help you perform the entire e-mail marketing campaign successfully.
5. Network Marketing: Network marketing actually takes social media at a different level. Network marketers always work on building connection and relationships. They always target influencers and marketing professionals. That relationship actually helps you to achieve more result oriented sales or marketing process.
Our network marketer picks right substance within the systems and ensures a higher amount of engagement. Network marketing leverage every possible marketing channels. They use many influencer outreach tools to connect with them. They used to busy in remarking news journal and take part in conversations on different forums or groups. Network marketing ensures more traffic, conversions, and authority.
6. Affiliate Marketing: Affiliate marketing is an In-direct selling process. In the case of affiliation marketing you are not selling your product or services, there is another person who selling your products or services and earning a decent amount of commissions. There should be certain guidelines, rules and regulations and prerequisite for a dealer to acknowledge the affiliate marketing program.
Your affiliate partners should perform special efforts to sell your product or services. They may run a completely different blog and leverage all social media channels to promote your products or services. They should create attractive textual or graphical content to increase the sales percentage,
Companies like Amazon, Clickbank, CJ affiliate,eBay, Avangate affiliate are successfully performing their Affiliation program. They used to provide a link of particular products and their affiliate partners promote that links on the web. They are generating a higher percentage of revenue from their affiliate marketing program.
7.Contextual Marketing: Website helps you to implement Contextual marketing approach. This online marketing channel used to discover new opportunities for the advancement of your business. There are two common techniques every contextual marketer apply very often,
Buy reviews from bloggers.
Unlike the network marketers, contextual marketers more focus to find immediate or short-term benefits for the business. They never look to build a long-term relationship as they believe in quick results. Thus contextual marketing ensures more benefits to your business.
#12. Give you an opportunity to earn passive income:
Website just not help you to run a successful business as it simultaneously gives you an alternative of passive income.
If you are able to bring decent amounts of regular visitors to your website. Then you should apply for a Google Adsense account. If you get the approval from them. Then start running ads and earn some passive money effortlessly.
Otherwise, You may run some other sponsored ads or promote other brands on your Website and earn a good amount of share from them.
Ask the bloggers, similar to your niche to write a paid Guest post. It will also open up a source of income from your website.
Hey, you are not going to work throughout your life. Thus I feel we all should create a source of passive income. And when you have an online business platform (website) then you should invest in it. To get more idea about passive income from the website you can subscribe us.
#13. Create a brand value:
Successful businesses have always a brand value. If you become fail to spread brand awareness, it will show an adverse impact on your business.
Your branding process should start with your website.
Choose domain name similar to your brand name.
Design your Website with your brand’s colors.
Create a brand logo and add it to the website.
Create Social media pages or profiles on behalf of your brand names.
Write a tagline of your business.
Create thumbnails or add a watermark of your brand logo on any image or video contents.
Use social media and E-mail marketing to spread brand awareness.
If you have any product, Don’t forget to use your brand colors and logo there.
Research other brands similar to your industry niche.
Aim to build a long-term relationship with your customer.
As nowadays infographics are working exceptionally well for any kind of business, thus you should focus more on designing infographics. We have highly-skilled graphic designers to provide you with world-class and attractive infographics.
#14. Constant benefit:
If you have a physical store and you are advertising there, this will not give you benefit for a lifetime. But having a website will provide you a lifelong benefits.
As I used to say “Website is a source of money, as it is an investment for secure future”.
But when it comes about investing, then you need to invest there cleverly. If you don’t have clarity of mind on investing in a website, always hire a good consultant.
Without a strong team your business cannot sustain long. Most of the businesses which are depending on a particular person, those will face difficulties to continue their success in the absence of that person. It’s always better to form a team.
But if you are facing obstacles to forming the right team for your business, hence you may use the website as a Team building tool. Create a career page on your website. Post the job applications there and ask the people to apply directly from the website,
As you know that hiring process itself a time consuming and cost-effective task, hence website will also help you to reduce your budget and build your dream team.
#16. Help you to track your competitors:
It is really hard to track your competitors with a physical store. Whereas website gives you an opportunity to analyze your competitor’s data.
Nowadays most of your competitors have the website. Thus to beat the competition you should spy on your competitors every marketing strategy. You should check your competitor’s links, content, social mentions, reviews etc.
Here are the following tools to perform complete competitor analysis.
Alexa – Track traffics of your competitors on Amazon.
Followerwonk: keep track of your competitor’s twitter followers.
Evernote – Bookmarks and save your competitors websites here.
Google trends– Use it to keep yourself alert about all the latest updates.
Moat: It is a multifunctional tool for the advertising industry. Find out your competitors ads and get an overall report of their display ads.
Buzzsumo– Use this to track how your competitors performing on different social media platforms. Use content analyzer from Buzzsumo.
BuiltWith: BuiltWith is a free tool which gives you a complete data of your competitors. Even you may know what technologies or plugins they are using.
Hence, the above tools can help you to collect your competitors KPIs (Key Performance metrics). Now you have to analyze all the matrices and should minimize the gap between you and your competitors.
Our professionals are highly skilled at performing Competitors Research. A well organized Competitors Research always decides the success of your online business. Thus never hesitate to invest in competitors research. Now you can understand the importance of a website in any kind of business.
#17. Time minimizer:
Website is a great time minimizer to both buyers and sellers. You don’t have to lug your products from the warehouse to your store. The client also doesn’t need to come physically to your store to buy the product. Thus it saves times for both.
Websites help you to build a long-term relationship with your customer. Suppose you have a physical store, for some reason if you change the location then you may lose the customers of that previous location. Hence, the Website is constant. Its build your lifetime web presence. It does not matter how many times you change your location. Your customer will find you You can manage it virtually. Thus you can build up long-term collaboration or relationship with your customers.
Investing in website development will set the tone of your business. But building a world-class website is not that easy. It always better to hire a good website design company to build this.
During the website development, ensure your domain’s security. Build a well secure website which can always prevent any kind of malware attacks. Thus I recommend installing SSL to your website. It brings security. HTTPS versions are highly secured than normal HTTP version. We have expertise in successful SSL installation. Connect with our security team to know more about the security.
According to the need of responsive websites, you should use WordPress to design your website. As it comes with some advanced plugins and themes. Thus it offers lots of customization. WordPress websites also load faster as these are light weighted and SEO friendly. We have highly skilled WordPress Developers in our team to provide you with a world-class WordPress website
The website actually enhances your online presence. It makes easier for the people to find your business information. Hence, don’t consider website development as a daunting task, rather develop a website to represent your brand in front of this competitive and ever-changing world.
Thus, if you have any queries on website development, drop a comment below. We will get back to you. Don’t forget to subscribe us to get latest updates about the development of your business.