Ever feel like your ad campaigns are all over the place? Whether you’re juggling Google Ads, Meta campaigns, or programmatic placements, one thing is clear: you need a powerful ad management tool to bring it all together.
That’s why we’ve handpicked the 11 best advertising management software for 2025. These tools can help you save time, boost ROI, and manage multiple campaigns in one place—without the headache.
Let’s dive into the top platforms every marketer and business should have on their radar this year.
1. HubSpot Ads Software
Best for: All-in-one ad and CRM integration
Why it stands out: HubSpot’s Ad Management tools let you manage campaigns across Facebook, Instagram, LinkedIn, and Google Ads, all from your CRM dashboard.
Key Features:
- Create, track, and report on ads from one platform
- CRM-powered targeting
- A/B testing and optimization
- ROI tracking down to the contact level
Pros:
- Tight CRM integration
- Ideal for inbound marketing campaigns
- Easy to use for beginners
Cons:
- Pricier compared to standalone ad managers
Pricing: Starts free; paid plans from $45/month
2. Google Ads Manager (formerly Google Ad Manager 360)
Best for: Display, video, and app ad management
Why it stands out: Google Ads Manager is the gold standard for programmatic ad management. It offers a centralized hub for managing, optimizing, and analyzing all Google ad campaigns.
Key Features:
- Inventory management
- Direct and programmatic deal support
- Real-time bidding
- Reporting and analytics
Pros:
- Robust audience targeting
- Seamless with Google ecosystem
- Advanced bidding features
Cons:
- Steep learning curve
- Best suited for enterprise-level users
Pricing: Custom (depends on usage)
3. Meta Ads Manager (Facebook & Instagram)
Best for: Social media advertising
Why it stands out: Run and manage campaigns across Facebook, Instagram, Messenger, and Audience Network from one interface.
Key Features:
- Campaign creation wizard
- Custom audience segmentation
- Conversion tracking
- Real-time performance metrics
Pros:
- Excellent for detailed targeting
- Dynamic creatives
- Integrated with Facebook Business Suite
Cons:
- Can be overwhelming for first-timers
Pricing: Free to use; Pay-per-click/spend
4. AdRoll
Best for: Retargeting and eCommerce advertising
Why it stands out: AdRoll shines when it comes to retargeting campaigns across platforms including Facebook, Instagram, Google, and email.
Key Features:
- Cross-platform retargeting
- Dynamic product ads
- Email campaign integration
- Attribution dashboard
Pros:
- Ideal for abandoned cart recovery
- Works well with Shopify & WooCommerce
- Easy onboarding
Cons:
- Less useful for B2B marketers
Pricing: Free basic plan; Premium starts at $36/month
5. WordStream Advisor
Best for: Small businesses
Why it stands out: WordStream simplifies ad campaign creation and optimization for SMBs who want results without needing a full-time marketer.
Key Features:
- Cross-platform ad management
- 20-Minute Work Week optimizer
- Keyword and audience insights
Pros:
- Simple UI
- Helpful insights and recommendations
Cons:
- Limited customization for advanced marketers
Pricing: Starts at $49/month
6. Skai (formerly Kenshoo)
Best for: Enterprise-level omnichannel campaigns
Why it stands out: Skai is a data-driven advertising platform that supports large-scale search, social, and e-commerce campaigns.
Key Features:
- AI-based forecasting
- Market intelligence tools
- Budget optimization
- API integrations
Pros:
- Powerful analytics
- Used by major global brands
Cons:
- Expensive and complex
Pricing: Custom quotes
7. Hootsuite Ads
Best for: Social ad automation
Why it stands out: Already using Hootsuite for social? Their ad platform lets you build, test, and analyze paid social campaigns with ease.
Key Features:
- Boost top-performing posts
- Budget recommendations
- Ad reporting dashboard
Pros:
- Unified social + ad management
- Great for boosting organic posts
Cons:
- Not ideal for non-social ads
Pricing: Add-on feature; Hootsuite plans start at $99/month
8. Revealbot
Best for: Facebook and Google Ads automation
Why it stands out: Automate your ad optimization with Revealbot’s rule-based workflows and AI-based triggers.
Key Features:
- Custom automation rules
- Bulk ad creation
- Integration with Slack
- Real-time metrics and alerts
Pros:
- Time-saving automation
- Custom scripts for advanced users
Cons:
- Not beginner-friendly
Pricing: Starts at $99/month
9. Marin Software
Best for: Cross-channel paid search management
Why it stands out: Marin connects Google, Bing, Facebook, and Amazon ad campaigns under one smart dashboard.
Key Features:
- Smart bidding tools
- Performance forecasting
- Revenue attribution
- Audience segmentation
Pros:
- Deep data analysis
- Scalable to enterprise level
Cons:
- Interface feels outdated
Pricing: Custom
10. Adobe Advertising Cloud
Best for: End-to-end media buying and automation
Why it stands out: Adobe’s ad solution offers access to TV, digital, and programmatic media buys all from a single dashboard.
Key Features:
- AI-driven media buying
- Creative optimization
- Multi-channel performance analytics
Pros:
- Integrates with Adobe Creative Cloud
- Great for big-budget advertisers
Cons:
- Cost-prohibitive for SMBs
Pricing: Enterprise pricing
11. Semrush AdClarity
Best for: Competitive intelligence and media planning
Why it stands out: Want to know what your competitors are doing with ads? AdClarity breaks it down with campaign-level insights.
Key Features:
- Competitor ad tracking
- Ad creatives analysis
- Placement and publisher reports
Pros:
- Unmatched transparency
- Helps with planning and budgeting
Cons:
- Not a campaign management tool itself
Pricing: Custom plans
Comparison Table: Top 11 Ad Management Tools at a Glance
| Software | Best For | Starting Price | Platforms Supported | Notable Feature |
|---|---|---|---|---|
| HubSpot Ads | All-in-one campaigns | Free – $45/month | Google, Facebook, LinkedIn | CRM-powered targeting |
| Google Ads Manager | Programmatic ads | Custom | Google ecosystem | Advanced inventory management |
| Meta Ads Manager | Facebook/Instagram | Free (PPC) | Meta apps | Dynamic creative + targeting |
| AdRoll | Retargeting/eCommerce | Free – $36/month | Google, Facebook, Email | Abandoned cart recovery |
| WordStream | Small businesses | $49/month | Google, Facebook, Bing | 20-minute optimizer |
| Skai | Enterprises | Custom | Google, Facebook, Amazon | AI forecasting |
| Hootsuite Ads | Social automation | $99/month | Facebook, Instagram | Boosting organic posts |
| Revealbot | Automation | $99/month | Google, Facebook | Custom automation rules |
| Marin Software | Paid search | Custom | Google, Bing, Facebook, Amazon | Smart bidding |
| Adobe Advertising | Enterprise media buys | Enterprise only | TV, programmatic, digital | Creative Cloud integration |
| Semrush AdClarity | Competitor analysis | Custom | Multiple | Competitive ad tracking |
Final Thoughts: Picking the Right Ad Management Tool
Choosing the best advertising management software depends on your goals. Need basic automation? Go with WordStream or Hootsuite Ads. Running multiple eCommerce campaigns? AdRoll might be your savior. Big budget and omnichannel? Then Adobe or Skai might be worth the investment.
Bottom line? Don’t just throw money at ads—make every dollar work smarter with the right tool.
FAQs: 11 Best Advertising Management Software
1. Which ad management tool is best for beginners?
WordStream and HubSpot Ads are beginner-friendly and offer intuitive dashboards.
2. Can I manage multiple platforms with one tool?
Yes, tools like Skai, Marin Software, and AdRoll offer cross-platform capabilities.
3. What’s the best software for retargeting?
AdRoll is specifically built for effective retargeting across platforms.
4. Is there a free ad management software?
Yes, Meta Ads Manager and the basic versions of HubSpot Ads and AdRoll are free to start.
5. How important is CRM integration in ad tools?
Very important if you’re doing lead generation. HubSpot leads in this area by connecting ad campaigns directly to contact records.
