Nowadays, Multiple digital channels are available to promote your business but still, most of the businesses prefer email than other media. E-mail is the oldest medium to market your products or services. But still an effective one. Thus in this article, I will share some business e-mail tips that you should learn to run a successful e-mail campaign.
If you have a startup and you want to invest in e-mail marketing or if you are not getting the desired result from your existing email campaign, then you are at the right place. Stop sending tons of emails to your recipient, as people may become irritated with that. Thus email loses its effectiveness. Thus let focus on business e-mail etiquettes, styles and formatting to get desired results. Hope this article will help you to run your first successful e-mail campaign.
E-mail marketing is also a digital channel to promote or market your business. In the case of e-mail marketing, brands or companies share their products, services or offers with the audience directly. Thus often it termed as a direct marketing channel. Once you have your e-mail list then you can start your email campaign using tools like MailChimp, Drip etc. According to a survey 94%internet user have an email account. Hence, e-mail is the fastest, cheapest and effective medium to sell your products or services and build a personalized relationship with your potential customer as well.
Benefits Of E-mail Marketing:
It might confuse you that in the era of Facebook ads and Google ads why should you invest in outdated email marketing. Hence, there are the following benefits of email marketing,
Cost-effective: Cost is a common issue in any business. So if you want to run ads on Facebook or Google, then you need to invest a lot of money earlier as these are becoming expensive day by day. Whereas you can run An e-mail campaign with minimal investment by subscribing any Email Service provider or e-mail marketing tool. Thus it is cheaper than other advertising platforms.
Offers Direct Marketing: In the case of TV broadcasting or press release advertisement, you miss the larger part of your target audiences. As these are not targeted specifically. Whereas in email marketing you are sending the emails to your potential customers or whoever have shown interest in your products or services. Thus here the target audience is specific and chances of conversion are also high.
Offers lead Nurturing: Nowadays, businesses are generating leads from social media and websites. But generating leads is the first step. Then you need to nurture your hot and cold leads accordingly to ensure conversion. Thus where email is the best tool to perform that lead nurturing process, It will give you a better overview of your prospects. Hence, email basically encompasses all the other advertising platforms.
Easy to Analyze: Most of the e-mail marketing tools are basically comes with Analytics features. Analytics can track opens, click through rate(CTR) and Conversions. Thus you will get an overview of a Campaign. It will help you to fix the loopholes in the existing campaign and you will start to get better results.
Embed any types of ads (Image,video.gifs etc.): Email offers you the flexibility to embed any files in your Emailer or as content. You can add Images, videos, gifs,pre-built templates etc. depending on your purpose. Whereas there is some restriction on other advertising platforms.
Easy to share: Your subscribers may want to share your offers with their friends or contacts. They can simply share the email within a click. This easy to share option may help you to broaden your audience. It can simply introduce your business in a completely new market.
Bigger ROI: Every business focus on their respective ROI factors. Every entrepreneur expects a certain return on their investment. Email can help you to meet your ROI. As everyone emphasizes results, thus email increased the percentage of revenue.
Consume less amount of time:Email marketing automation automates your workflow. You need not send the emails manually to your every recipient. You just need to schedule a campaign once. It will automatically deliver to your recipients. You may use the same email copy in the future campaign as well. Using automation you can also trigger a certain message when a user performs a particular action. Thus it will basically automate your sales process.
Increase Website or Blog traffic: If you have a website or a blog then you can use email marketing to boost your web traffic. To implement that you should attach a website or blog page link with your email copy. But make sure that you are providing quality or valuable content to your subscribers.
Types of E-mails:
Newsletter: Newsletters are often sent to the subscribers on a regular basis. Newsletters do not raise the sales pitch directly rather it is used to build a relationship with your customer. You can send tons of value to your subscribers using E-mail. This is one of the effective hacks to build trust among your audience. If you have any blog or youtube channel, then you can share your content using newsletters. Thus your audience will never miss out your latest content.
Triggered Emails: These are the emails which used to send after performing certain actions are like purchasing a product, Sign up to a new account or complete any transaction etc. These are implemented by marketing automation.
Sales emails: These types of emails are used to share information about products and offers among the audiences. These basically raise the sales pitch where people asked to purchase a product using coupons and offers. These types of emails are perfect for upselling as well.
These are the generic types of email campaign people used to run. You can customize your campaign according to your objectives or requirements.
As I have mentioned earlier that you need to opt for an automated email marketing software to run your email campaign. This is the only thing on which you need to invest. It helps you to save your contacts and run the campaign among them. Once you schedule the campaign then it will run automatically. This software helps in designing of the emailer. Some these have come with pre-built templates. Its analytics helps to measure campaign performance like the number of opens, clicks and unsubscribe rates, bounce etc. Most importantly these are flexible tools. Thus you can integrate these with any CRM or Funnel building tools like Clickfunnels or any third party tools like Zapier. It’s work fine with them. Some of the best email marketing tools are:
Find your tone: You need to find the right tone for your email copies depending on your audience. It could be in between formal to friendly. But you should be professional. Relevantly use the “please and “thank you”. Always sign off using “Thank you”.
Focus on the Subject line: Never miss out to craft an effective subject line. A powerful subject line will surely increase your e-mail open rate as a good headline always drive attention. This is the right place to hook your audience. Your subject line should be brief and describe the topic of the e-mail. But make sure that your headline should not mislead the user. It should be perfectly aligned and relevant to your e-mail content.
Pay attention to Pre-header text: Sometimes marketer won’t pay attention towards preheader space as they use this as a compliment of a subject line. But it is equally as important as the subject line. It also increases the open rate. Thus use the preheader text in a most effective way.
Properly format the body of the content: If you are writing any lengthy content then perfectly format your content. Always split your content into smaller paragraphs and use proper spacing. Don’t put up a wall of a text. Use multiple headlines, bullet points, bold fonts, Maintain consistency in font size and spacing. Add relevant Call to actions (CTA) if needed. Often use Infographics, cool images, videos and gifs as well. As nobody wants to read a wall of a text. There is a generic structure you can follow as well.
Start with a greeting. If you are writing to your recipient for the first time then address them with their first name and write a little welcome message.
If you are writing to your recipient for the first time then don’t forget to mention how you were connected. It will remind the user about the context of the following information.
Add relevant Call to action. As you definitely want your audience should take certain action after reading your email. It could be anything like subscribing to your webinar or purchasing any products or services.
Add an end message. For example, “Thanks for connecting”,” With regards”, “ We will connect you soon”
Don’t forget to add your signature at the end of an email.
You may share some links or files as an attachment.
Here is an example,
Subject line: Hurry up! Our Early Bird offer is Expiring Soon.
Hi, “ First Name”. Good afternoon, Hope you are doing well. It was great to have you in my email list. I am writing this email to inform you that our “Early Birds Offer” is going to end by tonight. Hurry up !! Book your ticket. // include a button with relevant link// ………………. Thank you, // Add your email signature with contact information//
Perform proofreading: Never publish your email once you just finished your copywriting. Always proofread or review the content carefully. Check whether it is correctly formatted or not. Check the grammars as well. You may use some grammar checker or spell checker tools during copywriting. Always review your article from a reader perspective. If possible hire some professional proofreaders to review your content. As content is key to drive the conversion. Hence, you need to invest time and money in that.
Keep it clear and simple: Don’t stretch your email copies unnecessarily. You just need to fulfil one purpose in each email. Thus keep your email copy concise and clear. Don’t hide your request. Your audience should understand your request for minimal reading time. Thus it’s better to use some numbered lists or infographics. If possible form a team of graphic designers. They can help you in designing some visually attractive emailers.
Don’t spam: Always avoid spammy behaviours. Try to send emails to those who have given you permission. Don’t send emails to strangers who are not expecting to hear from you. If you do so, it will badly affect your brand’s reputation. Never use the emails of your Linkedin connections and avoid email scrapping techniques. It always better to collect leads information from your website pop-ups and Lead generation campaigns.
Use Blind Carbon Copy (BCC) to send private emails:
What is BCC?
Email offers you add BCC and CC.BCC is typically knowns as “Blind Carbon Copy”. Using BCC you can send information someone privately.
How to Use BCC?
If you are sending an e-mail to mass people where the recipients don’t know each other, there obviously you don’t want to disclose other’s email information. This is where comes the application of BCC. In such cases, you should add BCC to maintain the privacy of the recipient’s contact information.
Provide the recipient with an unsubscribed option: Always add an Unsubscribe option in each email. Thus any recipients can unsubscribe you if they don’t want to hear you further. It will help you to keep your contact list fresh. Your Email marketing tool will help you to implement that.
Avoid E-mail blasts: Some marketers prefer to send hundreds of emails to attract their potential customer. But unfortunately, it does not work at all. Rather sending a blast of emails will reduce your authenticity. Thus it’s better to analyze your audience’s problems and needs. Then send personalized email, Yes, it is time-consuming but it will increase your conversion rate. At the same time, you will build a relationship with your audiences.
Add email signatures: Never forget to add an email signature at the end of each email. Even you can run upsells using email signatures. Write a description of 5-6 words and add a link of your new products and offers with the description. Put that under your contact information. You will start to see more replies from your recipients.
Give a prompt reply: Always to reply to your emails within 24 hours. Not more than that. Thus your clients will feel, that they are important to you.
Use pre-built templates and Customize: If you running out of time or don’t have a team to prepare email templates on a daily basis, then you should use pre-built templates. Those customizable templates actually work better than the individually crafted ones. So don’t underestimate the power of customizable email templates.
Track campaign and Reply faster with CRM: You can use CRM software to track your email campaign. Thus when any of your recipients click on any links or open the email, you will get quick notifications, Thus you can respond faster. Those CRM also offer email template.email scheduling and bulk email service as well.
Make engagement a priority: Ensure engagement in your each email copy. This should be your Top most priority. Run surveys or create polls to bring engagement. If your subscribers will not engage with content then automatically chances of conversion will become lower as well.
Split test your email copy: Always run split tests on your email copies using your e-mail marketing tools. Design with multiple variations, Measure the metrics from analytics and choose the most effective version. It will help you to optimize your campaign and ensure the conversions.
Don’t show desperation: Don’t show desperation to send follow-up emails. Always ensure a certain time gap before sending follow up emails. You can automate your entire follow up a workflow using marketing automation tools. Connect with our experts to know more about marketing automation.
Design a Professional Email Signature: A professional email signature should include your name, position, the logo of your brand, website links, social icons or any other contact information. Apart from those you can add any promotional links or banner with your email signature. But make sure it should be simple and not too lengthy. You just need to put that information smartly which defines you and your brand’s identity with contact information due to communication purpose.
Never criticize anyone: Avoid criticism in your email copies. Never insult your competitors or any brand in your email copies.
Reward your subscribers: Often reward your subscribers. It will help to keep engagement. You can send some free ebooks, pdf of any case study or any valuable content. Giving rewards or sending free values will surely increase your conversion rate.
Try to use plain text: Plain texts are always performed better than HTML template. Plain text template always increases the number of link clicks. As we all want to communicate with the customer and most importantly want to get a response from them, thus you should prefer plain text over HTML template. No matter how gorgeous your HTML template is.
Why plain text is better?
It is easy to read.
As most of the users are nowadays open their emails in their smartphone, thus the plain text is widely preferred on mobile. As it is easier to read in mobile
Plain Text has higher delivery rates
It will increase the number of clicks or email open rate
It is also trackable from Mailchimp email Campaign.
Email marketing is not just about sending the tons of email to your client’s inbox. Rather it’s about sending targeted content to recipients which will generate conversion. As we are living in an era of automation, thus we need a complete automated system to build a peer to peer connection or a personalized relationship. Hence, before choosing a software keep following things in your mind,
Integration: As you need to reply faster, thus you should integrate your email marketing tool with your CRM. Always check, if those tools are flexible enough to integrate with your CRM or not. Also, check it supports any third party app integration or not.
Responsive Template: Most of the internet user nowadays open their email from their smartphones. Thus you need to use a responsive and highly optimized template. So make sure that your software should come with a responsive template.
Response handling: You may receive more than thousand of response in a day. Thus segregate those emails manually is impossible. A good email marketing software will keep your database fresh and organized. Thus it will be easier for you to send the appropriate response to your recipients. Check those workflow features before choosing your software.
Social media sharing: Check your software if they are providing you with the social media sharing option or not. As you should provide a social sharing option to your subscribers that they Can share your content on social media.
Preview of Inbox: Good email platform will provide you a preview of an inbox. You will be able to see the preview of your email on different devices like desktop, mobile and tablet before sending the emails to your subscribers. Thus you will get the opportunity to make necessary changes before delivering emails to the recipients.
Business requirements: Consider the requirements of your business. Decide the number of emails you need to send in a month or how much subscribers you have. Consider the number of email addresses you will need. Thus depending on those factors choose the suitable software for your business.
Reliability and Support: As your core marketing part is depending on your email software, thus always make sure you have good support for your e-mail software. If you are associated with a third party then always get a service level agreement. This will provide you a guaranteed response if you will face any problems in future.
Security: As hosted email services are best for the small businesses, thus if you will buy a hosted email service make sure the service providers are trustworthy and give full protection of your data. It should compile with GDPR rules and regularly take the backups.
Analytics features: Check the analytics features of the software. This will track your entire email campaign. Explore advanced features of analytics. More advanced features you will get. More deeply you can analyze your campaign. Thus you can fix your loopholes quickly and generate higher conversions.
Flexible: Choose software which is flexible. As your business will grow, then your number of subscribers will also increase. In a certain scenario, your software should work fine with the growth of your business.
As there are dozens of email service providers are available in the market. Thus always choose a software depending on your size of business and most importantly within your budget. Try to choose the most powerful tool within your budget.
If you are short in budget or have a small or medium-size business, then MailChimp is the right tool for you. You can also share your requirements and budget with us. We have the highly skilled email marketers in your team to guide you. There are the following tools I always recommend,
Why did I recommend MailChimp?
MailChimp is user-friendly. It offers easy and quick set-up.
MailChimp is cost effective. It’s free up to 2000 subscribers including automation, A/B testing .audience dashboard, Contact profiles, Tags & segments.
MailChimp is flexible. It works fine with WordPress website, Squarespace website Shopify store.
How to use MailChimp?
Create a free account on MailChimp: Go to Mailchimp.com and create a free account first. Then choose a plan depending on your number of subscribers and requirements. Let MailChimp know if you are selling anything online. Thus you can use the e-commerce feature of MailChimp software. After that, you will be taken to your MailChimp account. There you will see that your domain is verified but not authenticated. You can skip that authentication process. Otherwise, you should register your domain first and then perform the authentication. Once you are done with the set up then you are ready to create your first MailChimp list.
Create a list: A Mailchimp List is a place where Mailchimp organizes your subscribers. You can create as many lists as you need. But initially, Mailchimp will create a default list. By clicking on the “create list”, you can create your own lists.
Set up MailChimp sign up emails: In MailChimp, you can design a simple sign up forms which you can use as emailers. You can use pre-built templates to design your sign up forms or customize the template according to your need. You may add your business logo, brand colours on it as well
Connect your MailChimp with WordPress site: As I have mentioned earlier that MailChimp is flexible enough to work with WordPress Website. At first, you need to connect your MailChimp account with WordPress. Thus you should install a plugin “MailChimp for WP” in your WordPress site. Then put your MailChimp’s API key there to verify your MailChimp account. Once your MailChimp account is connected with the WordPress, Then you can use MailChimp Forms, landing pages or pop-ups in your WordPress website. As MailChimp provides a shortcode of landing pages, thus you can embed those shortcodes anywhere in your website.If your website theme supports the widget section, thus you can add those Mailchimp sign up forms as a widget to your sidebar or footer as well.
Send your first email to subscribers: Once you are done with the above steps, then you are ready to launch your first campaign. Now just get back to your MailChimp account and click on “Create a Campaign”. Then you may see some options are like Create an Ad, create an Email or create a landing page etc. From there choose “Create an Email” and select regular if you are not implementing any automation. Before moving further give a relevant name to your campaign. As it will help you in future to identify your Campaign. Now it’s time for Add recipients from your contact list. You can also send your campaign to a segment or group. After adding your recipients, write a powerful subject line of your Campaign and then design body of your E-mail.
Once you are done with your design, then check the Inbox preview on desktop, mobile and other devices. Check your design is working fine with every device. If not then make necessary changes.
Now you are ready to launch your first campaign. Click on “schedule”, if you want to use it in future. Otherwise, click “send” and you have sent your first email to the subscribers.
This is the basic application of Mailchimp. You can use advanced automation to grow your business. Automation can help you to retain your customers and also help you to get referrals as well.
Why did I recommend Drip?
If you have a little higher budget on email marketing, then I always recommend drip. As it comes with advanced automation features.
How to use Drip?
Drip can cover several different marketing strategies. Thus it brings more engagements to your products and ensures higher conversions. These are following cases when you can use drip campaigns,
Prepare an email list: First and foremost needs of an email campaign is an email list of quality leads who have interest in your products or services. Without a good email list, an email campaign is useless. You may generate quality leads from your website using popups. Otherwise, you may run a Facebook Lead generation campaign. There are multiple effective ways of generating leads. You can choose anyone relevant to your business.
Define your goals: Once your email list is ready then you need to define your goal of the campaign. There are typical goals like,
Attract or welcome new subscribers.
Bring traffic to Website or Blogs
Nurture existing subscribers
Selects the types of email: Once you have prepared your email list and defined your goal then you need to choose the type of emails which you want to send the recipients. As I have mentioned earlier you can typically choose from any of these three types of emails,
Analyze your audience demographics: Before launching your campaign you should have performed an analysis on your target audience. It should be some guesswork once you are starting. After launching your first email campaign you will get a better overview of your audience Initially, you can analyze google analytics and Facebook Ads reports or insights to know about your audience demographics, behaviour and other parameters.
Use tools: There are so many tools available to help you run an email campaign. Most importantly you don’t need any technical knowledge to use those tools. As most of them are drag and drop builder or comes with pre-built templates. Thus you can use those templates to design your campaign and automate the workflows. Integrate with other software if needed, Track the campaigns from analytics and optimize it for better results.
Write the subject line: Always write a catchy headline. As it brings the attention of the user. It will increase your Email open rate.
Design the Body: Then write the body with proper formatting. It should be clear and concise with a relevant call to actions (CTA). A body should contain a
A true or inspiring story
Any valuable content which adds value to readers.
Create a poll or run surveys by asking exciting questions . it will increase the engagement.
Add videos or Gifs
Test & Track: Once you have launched your campaign then monitor it from analytics and run the split test of your email copies, designs or subject lines. Identify which version is working best for you from analytics.
It’s been a long time that Businesses are investing in Email marketing. But a little amount of people has been able to generate revenue from that. The common reason behind this is, not knowing the right audience. Thus before starting an email campaign, always identify your potential customer and understand their problem. Then provide a solution in a personalized manner.
Are your subscribers really want to hear from you? If the answer is yes, then you will surely maximize your conversion from this channel. If you want to know more about email marketing or want to get some latest marketing tips, then connect with our experts. We also have a team of experienced Email copywriters. They can help you in creating high converting email copy.
In the building of sales funnel pages, landing pages and domains there are diverse software tools available in the market. If you have a business, obviously you need all such pages and funnels. Buying them individually is expensive. In this article, we will talk about Clickfunnelspricing, reviews and plans.
What if we get them all in one place? What if they are easily customizable as per our needs? Anyone will be excited to get such an opportunity. Here it is, in the form of CLICKFUNNELS. Clickfunnels is a software that works to market, sell and deliver products & services. It is the best sales funnel builder with an easy to customize option. To avail the services, we have variant Clickfunnelpricing.
Before we go deep into each pricing plan. I would like to bring an interesting thing about clickfunnels. For example, let us suppose we bought a product or service in the market. And we paid so and so amount. Then we start using the product or service. But there are probabilities that we may or may not be pleased with it. Though we might have been aware of its features, functions & usage through reviews.
To avoid all such possibilities. Clickfunnels will provide you with a free 14-day trial pack.
Wow! It’s truly interesting……..
Why would anyone miss an opportunity like this? At no cost, we are getting a chance to use and understand clickfunnels. We are at least earning $50 in one way. And in another way, we can also save our $97 if we don’t find clickfunnels worth.
So let’s discuss the pricing briefly and see what are the benefits that we receive. When we land into the clickfunnels website, two plans are displayed. They are :
Basic or standard plan ($97 month)
Etison suite plan ($297 month)
I hope many people who have a running business are eagerly waiting to learn about the pricing. And improve their business with the most suitable plan. Your wait has ended now. As you finish reading this article you will be a clickfunnels user.
Basic or Standard plan ($97 month)
This plan is just $97 per month. We have limited access for this plan, like 20 sales funnels, 100 pages, 20000 visitors, 3 domains and unlimited contacts. You might have concerning about 20 sales funnels. To your kind information, clickfunnels can build unlimited sales funnels. But you can run only 20 funnels at a time with the standard plan.
This plan is suitable for small and medium scale business. Where 20 sales funnels are more than required to run a business smoothly and efficiently.
This plan is at $297 per month. We have unlimited access for this plan, like n number of sales funnels, n pages, many domains and unlimited visitors.
For this plan, we have flexible options. We can create as many funnels as required. Which can run our multiple functions at a time? A large enterprise can make huge benefits from this plan. It is best suitable for large scale business with high traffic of visitors.
Features of Etison suite:
Unlimited custom domains
Visual E-mail builder
Manage Email lists
Send Broadcast E-mails
Tracks open and Clicks
Magic Social contact profiles
Easy to set up- 1 click
3 SMTP Integration
Billing Integration (3 per type)
Explain Briefly About Clickfunnels?
Businesses market, sell and deliver their products with the help of sales funnels. Funnels are the driving tools that will help any business to run smoothly and safely. There are many online sales funnel builders. Clickfunnels is one among them. It can drive huge and repeated traffic to a business. Because it’s an easily customizable and flexible funnel builder. It has diverse characteristics and features which will differentiate it from other funnel builders.
How useful are the Actionetics & Backpack?
Apart from sales funnels, pages, domains & visitors. We have access to some great features. Which is really gonna compel you to choose this plan. These features are:
The names are truly athletic, adventurous & travel-friendly. But do they function and generate such an enthusiastic feeling as their names sound? let’s consider one by one to perceive their actions.
Actionetics is clickfunnels built-in email responder system. With this, you can create action funnels. And the action funnels will directly integrate with sales funnels to send smart or auto emails to your customers. This is really a helpful tool provided in etison suite plan. Some of our email burdens will be reduced.
Auto e-mail list builder:(smart list ):It helps to create your email list. You just need to turn on the “smart list “ option while you are creating your email list. It will automatically add and remove contacts from any contact list depending on your applied filter. You may filter it by applying the following rules:
A contact who visit a specific page of your funnel.
A contact who purchase a particular product
Match a contact who has opened your e-mail at least once
Save unlimited contacts: You may found lots of software in the market for which you have to pay a certain amount to save a certain number of contacts. If you want to save more numbers then you need to upgrade your plan. Thus it becomes s too expensive. Whereas in actionetics you can save unlimited contacts in a single account.
Flexible funnel: The action funnels are very flexible to use. It consists of a series of steps where you can send an email or trigger any action. Actonetics offers some third party app integrations like facebook. Thus you can use most out of your Facebook ads by integrating your ads with actionetics.
The backpack is another great feature in clickfunnels etison suite plan. It is the own affiliation system of clickfunnels. Suppose we have a product to sell. It would be really burdensome to handle all other chores and selling. To ease our selling, we can create our affiliate program and also recruit marketers who can sell the product.
Clickfunnels is providing us with such a system in the form of a backpack, which can truly simplify our business.
Apart from the standard and etison suite plan, there is also a little plan or share funnel plan. This comes with very few options. We can only add 3 funnels and 10 pages. The cost of this plan is only $19 per month. As I discussed the free trial plan. This share funnel plan can also be used as an experimenting plan to understand clickfunnels. Some people can’t grasp the required knowledge in 2 weeks using the free trial plan. So this low budget plan will surely help you learn through experimentation.
Dashboard: it has a dashboard which shows all your affiliate program related data. Starting from your affiliate earns to how much commission you have earned and all.
Affiliate section: There is a separate section where your affiliates will add automatically. you may add your affiliates manually as well.
Affiliate types: Here you can create different types of affiliates. As clickfunnels offers you multi-tier affiliate program.
Affiliate funnels: All your affiliate program related funnels will be listed here
Payment section: it helps the user to track there due payment. Enabling this feature will help you to pay your affiliates without any dues.
This backpack is the best affiliate marketing tools which can smoothly run the multiple affiliate programs from a single dashboard.
How to Save Money Using Clickfunnels?
As we have gone thoroughly through the pricing plans of clickfunnels. We have now understood the different pricing. But in today’s market, the discount is the demand of the customers. Every individual will expect some sought of discounts on products or services they purchase. I’m really sad to inform you that clickfunnels have no such discounts for monthly packs.
But what if I say clickfunnels have some really beneficial and money saving plans. I feel cheerful enough to describe the plan. Funnel builder secrets at a cost of $ 2997 per annum. A total savings of 15.9% for this plan. That is every month we have to pay $ 249.7 instead of $ 297. A monthly savings of $ 47.3. And also a 12 months free etison suite plan. We can create unlimited sales funnels, pages and traffic for 12 months. Above all savings, you also have some additional benefits through the free training provided with funnel builder secrets. Those are;
Funnel builder secret training
Traffic secret membership
Free access to funnel strips for 12 months
And also funnel hacks master class
If I have a business then neither I will hesitate nor I will waste a single second to think further. I will purchase this plan. And I do believe the same about intellect business owners.
Funnel builders secrets also have a 6-month plan at $ 1997. A monthly cost of $ 332.82. Which is more than the cost for the month of the actual plan at $ 297? So I don’t prefer to dig deeper into this plan.
Funnel scripts is a web-based tool that is used for writing best copies for your business. To market the products or services of your business successfully, it is utmost important to maintain the copy for sales pages and forms.
Different kinds of scripts are therein in different situations. We can pick any script according to our requirement or situation. You will be given certain fill out blanks for the current situation in the scripts. And after filling the blanks the software will deliver the best copy that you can use. The cost of funnel scripts is $ 497 a year. But with funnel builder secrets it is just an added feature at free of cost.
Are There Alternative For Clickfunnels?
Of course, there are many alternatives. But whether they are better than clickfunnels or not. For this let’s study the features and functions comparing to clickfunnels.
It is basically a collection of tools and plugins designed to be used with WordPress. The tools can build sales funnels and are capable of measuring their performance. A pre-built landing page templates and also a website builder you can use to create sales funnels. It contains all pre-built templates landing pages, opt-in forms, webinar pages and sales pages. The plugs are like quizzes, testimonials and countdown timers which can be added to sales funnels and websites.
Using Thrive Themes you can create any kinds of website. It is mainly a website builder. Whereas Clickfunnels is mainly used for building sales funnels to sell your products and services. The other functions that can be carried are;
Landing pages & leads
Widget and comments
The pricing plans for Thrive Themes are as follows:
Basic membership of $ 30 per month. It has to be paid quarterly. All the tools and plugins available for Thrive Themes are provided. But they can be used in up to 25 websites only. It is suitable for small and medium business. Where you have limited usage of websites.
Advanced membership of $ 69 per month. Even it has to be paid quarterly. All the tools and plugins available for Thrive Themes are provided. Here, there is no limit to the number of websites. All these tools and plugins can be used for n number of websites. It is most suitable for an enterprise or large scale business. Where you have a high usage of websites and sales pages.
When we compare the pricing of Thrive Themes to Clickfunnels. The price difference is too much. Clickfunnels cost is 6 times as much as Thrive themes basic membership plan. Of course, the Thrive Theme is the cheapest way to build your funnel. But what about the functionality in managing the sales funnel. For every managing function, we have to depend on 3rd party services. Thrive Themes have to integrate with 3rd parties for the following services;
Inbuilt payment integration
One click upsell and downsell
The above-mentioned services are the key players for managing the leads of a business and sales funnels. And also we don’t get these services for free. For every service, we have to pay extra dollars monthly other than the $ 30 or $ 60 membership of Thrive Themes.
No doubt that Thrive Themes has unique tools and plugins to create a website focussed on conversions. But most of the enterprises and marketers prefer to have their own tools and services to manage the funnels. Instead of paying to each service individually. The business owner will opt to choose an all in one software tool. That is simple, quick and works efficiently.
As Clickfunnels is one such tool. Which has everything needed for your business at one place? It can create funnels, manage your leads and automate your whole marketing process. And also we can run automated email marketing campaigns & affiliate programs using Actionetics & Backpack. Without the need of depending on any 3rd party services.
Shopify is basically an online store builder which can manage lots of products with the help of an inventory management system. There are lots of themes to build your own website. That can be dragged and dropped as per your choice. You can easily beautify your website with all such options. You have access to tools that can help to set and run your online store. There is a developer community which will assist all your issues. And a building app store full of plugins and integrations which we can add to enhance its function. And also add CSS and HTML codes. Every single website is mobile responsive.
The features included in the Shopify are as follows;
Online store builder
Inventory management system
Customer management system
Shipping and delivery
The pricing plans of Shopify starts from $ 29 per month to $ 299 per month. The basic/entry level plan $ 29 per month for starting a new business.
Medium Shopify plan $ 79 per month for a growing business.
Advanced Shopify plan $ 299 per month to scale high profits for a business
Shopify has really great features to develop a website and sell the products when compared to clickfunnels. Every feature and function in Shopify is smooth and transparent. It also has a similar integration of payment options with multiple payment services like clickfunnels. As Shopify is partnered with the leading shipping service providers like DHL, USPS & UPS.
But despite all the best features Shopify has no knowledge of marketing. And there are no tools which will look after the marketing of a business. I would like to quote Shopify with an example.
Let us suppose that we have the fastest running vehicle and there is no fuel in it. What is the use of having the fastest vehicle? Shopify seems to be similar to this. Marketing is the fuel of any business. You need to be a marketing expert to use Shopify for your business. Without marketing knowledge, Shopify is not at all useful to grow your business.
Whereas clickfunnels has all similar features of Shopify along with some added features especially for marketing. Actionetics and backpack run the marketing campaigns and affiliate programs. Shopify has to integrate with other services at a specific cost to get such features and benefits. No marketing knowledge is required for clickfunnels. Any new bee can create their funnels, market sell and deliver the products or services without many efforts.
Overall I recommend clickfunnels as the best to start a business. And it can assist you as a guide who will take your business to great heights.
If you are running an online business, then you definitely need tools like Unbounce or clickfunnels. Now choosing the right tool is the time-consuming stuff.
Let me make your journey easier.
But before choosing any tool, you need to define your purpose first. If you just want to create some cool and attractive landing pages, then Unbounce is the perfect tool for you. As in 79$ package, you will be able to create up to 75 landing pages, 8 pop-ups and sticky bar. Every package comes with the Drag and drops builder, Pop-ups and sticky bars, high Converting templates and essential integrations( with WordPress, MailChimp. Google Analytics). You may purchase higher packages depending on your needs. Unbounce is basically a landing page builder.
Features of Unbounce:
Drag and Drop elements.
Landing pages are highly responsive.
Easily add any script
Use full-width background
Publish landing pages on your existing domain or sites
Send push notifications using Unbounce API
Unbounce content Delivery network (CDN) ensures your landing pages, sticky bars load faster from any location.
Dynamic Text Replacement
Works with WordPress
But unlike Unbounce Clickfunnels is a Complete Software. It will cover most of your business needs. In Clickfunnels you can create attractive landing pages and also implement your marketing automation. Using a basic package of 97$ you can create 20 sales funnel with drag and drop landing page builder, 3 custom domains and also you can run split tests, e-mail integration. It will help you to create sales funnel, webinar funnel, membership funnel and also in implementing upsells and downsell. You may upgrade your plan to use Autoresponders, send broadcast emails, track opt-ins and clicks or become an affiliate partner. Know more about Clickfunnels features.
Thus always choose a tool depending on your needs. If it comes to complete business software, then there is no replacement for Clickfunnels. Hence, most of the agencies and entrepreneurs are now prefer Clickfunnels than any other software.
Leadpages is also pretty similar to Unbounce. It mostly helps to create landing pages and helps to collect leads from different tools. It works fine with Facebook and Linkedin. Lead pages also integrate with most of the CRM( Infusionsoft, Zoho etc.), email campaign tools (Mailchimp.drip etc.), WordPress website and Shopify store. It helps to grow your email list faster. The basic plan of 25$ is perfect for new business. As your business grows, then you can upgrade to the PRO version.
Features of Leadpages
Drag and drop builder (elements are image, button, text etc.)
Beautifully designed pre-built templates to pick and customize
Templates are highly optimized and responsive.
It offers split tests. You can test your opt-in forms or landing pages to choose the right version.
It offers integration with various software like CRMs to make most out of your landing page.
Leadboxes helps you to collect leads from the opt-in forms. This lead capturing feature helps you to grow your email list. Thus you can nurture this leads to ensure conversion.
It also works with Email campaign tools like Mailchimp, Aweber etc.
You may publish your landing pages on existing sites or domain.
Pages are SEO friendly
Easy to use WordPress Plugin.
Using leadpages You can easily embed videos and Countdown timer on your landing pages.
But when it comes about complete marketing then Clickfunnels is the best. As you not only just grow your email list with clickfunnels but also nurture those leads effectively which will ensure higher conversion.
Some people think instapage is better than clickfunnels due to its clean design and useful integration.
Features of instapages:
You have to pay $99 per month if you pay annually or else you have to pay $129 per month.
Easy to use drag and drop editor.
Its heatmaps feature helps to analyze how your visitors interact with your pages.
Integrates with “Go to webinar” that you can make live events.
Integrates with email campaign tools like MailChimp, Convert kit, Activecampaign , drip and many others
Well designed inbuilt templates.
Offers Unlimited A/B testing
Integrates with third-party platforms. Supports 40+ integrations.
But you will not be able to use split testing in the Core plan. In that case, you need to upgrade to Enterprise plan where you need to pay $179 per month. Thus it will become too expensive for the small business owners.
At the same time, Instapage does not come with pre-built sales funnels. You need to spend extra time to build those funnels.
Instapage does not offer shopping cart features and payment gateways. Thus it would not be ideal for e-commerce businesses.
Due to the above limitations of instapages I always suggest choosing Clickfunnels over Instapages.
Builderall is also a funnel builder tool like Clickfunnels, let’s talk about features of builderall.
Features of builderall:
Drag and drop builder
Pre-built funnel templates
Set up and cloning of funnels
Supports third-party Autoresponders
Add pixel and tracking code
App builder. You may develop your own android and ios applications as well.
Heat Map tool
Facebook Messenger chatbot
Script generator tool
Animated Video creator
Design studio and mockups
Builderall also is cheaper than clickfunnels. It will cost you $49 per month. As i have mentioned above all the cool features of builderall, thus it is always better for you if you have less than 10,000 subscribers. But if you have more than 10k subscribers then you should opt clickfunnels over builderall.
If you have a startup and you are short with the budget then it is better to choose builderall than the standard plan of Clickfunnels. As for Clickfunnels standard plan you have to pay $97 per month where won’t get the Actionetics and backpacks features. Where you can get all the essential features in builderall with just $49 per month. As your business grows then you can subscribe the Enterprise plan of the Clickfunnels.
If you are in e-commerce business then you need flexibility in products and Variations. In that case, clickfunnels is better to compare kartra.
Even if you want to run multiple businesses from a single account, thus clickfunnels offers that feature too. You can have multiple domains in a single account. It helps when you want to generate leads from different business. It makes your lead campaign hassle-free.
If you are thinking about to host a webinar or want to develop a Webinar Funnel then Clickfunnels is the right tool for you. It’ offers lots of advance feature in developing a successful webinar funnel.
The only reason you may choose the Kartra if you are short in budget. Thus you can choose Kartra over Clickfunnels standard plan. As you will get the marketing automation and affiliate program features with $89 per month.
Samcart provides one of the best shopping cartservices to online businesses. Its mostly focused on designing smooth and optimized cart transaction and checkout pages. Thus you may increase your customer retaining percentage by using samcart. But this does focus on building a sales funnel and developing landing pages.You can develop one click upsell using samcart. It makes paypal integration with your shopping cart easier and hassle-free.
Convertri is a true drag and drop funnel builder. In convertri you don’t need to insert any rows and columns. You can simply drag the elements and build your landing pages. Here are the following features of Convertri,
Lots of pre-built templates to use.
Unlimited layers on any page
Custom HTML, CSS and scripts
Adjustable image compression
Having the above features do not make it a complete software, as it does not support third-party integration and marketing automation. Thus despite becoming cheap, it still not worth for your business according to me.
The problem for newbies: As Clickfunnels comes with a lot of features, thus it may confusing for newbies. Thus it better to participate in the training programs and get to know about different features and their applications as well. But if you don’t have the time to learn about clickfunnels then it will be better to hire clickfunnels experts. Otherwise, you will lose all your money which you have invested in clickfunnels. You may connect to our clickfunnels experts to make most out of that.
Problem to build a membership website: if you want to develop a membership site then you may face some trouble during that. It is complicated to extract your site content from clickfunnels if you do not subscribe to clickfunnels anymore. Thus it is better to use WordPress when you are developing a membership website.
Expensive plans: Using the standard package of Clickfunnels you may not be able to use actionetics and backpack feature of clickfunnels. In that case, you need to purchase autoresponders separately. Thus it becomes expensive for some small business owners and agencies.
There is no 24*7 support. Sometimes support team takes little time to respond.
Difficult to Integrate with the Squarespace sites.
If Clickfunnels hosting fails then your pages or sites go down as well.
Is Clickfunnels worth it – does it fulfilled expectations?
As Clickfunnels comes with lots of features. , thus it will help you to boost your sales process and profits.
But to judge the value of clickfunnels you should make a list of business marketing requirements. Fortunately, clickfunnels will tick your all boxes. It comes with all the features that a successful entrepreneur needs. Clickfunnels is useful in any kind of business whether it is small or big.
If you have any doubt on Clickfunnels then start the 14 days free trial and explore all the features. You may participate in the training of clickfunnels. In short, there is a way to use clickfunnels successfully and effectively.
The best thing about Clickfunnels is that you can manage everything from a single dashboard. You do not need to pay for different tools if you are using clickfunnels. You can build your website or landing pages using Clickfunnels. You don’t need to pay for the external Email service provider as Clickfunnels comes with ESP tools like MailChimp, drip, Aweber etc. At the same time, you can integrate your useful applications or software with clickfunnels. Most importantly you don’t need any technical knowledge as it is a simple easy to use drag and drop builder. Thus from each and every perspective Clickfunnels worth it and you should start using this from today. If you still have any doubts on clickfunnels then you can connect with our clickfunnels experts.
You may get the different types of funnel building software in the market but Clicckfunnels is the only software which comes with the educational community that will help you to sharpen your marketing skills.
There is no doubt that you will get maximum return on your investment in clickfunnels. As ,clickfunnels comes with prebuilt 6 funnels which you can use right after purchasing or you may customize it according your Campaign objectives.
Types of funnel you can build using Clickunnels are listed below:
Product launch Funnel
Perfect webinar funnel
Network marketing funnel
Hence, Clickfunnels meeting most of your business requirements. Thus why you should invest in different tools to meet your several business needs. In Cickfunnels you can manage everything from a single dashboard. Once you learn how to use clickfunnels in the most optimized way then you will be able to generate more revenues for your business. You may comment or reach us to know more about clickfunnels.
So, what is CRM? Before you scratch your heads and explore the surface level facts you know about it, let me introduce you to what a CRM actually is and what are the essential features of CRM that are giving multiple organizations a competitive edge.
In today’s generation, we come across several principles and tactics for the success of an enterprise or a business – from product development to sales, to innovation, to branding and much more, which does matter.
But not everything that matters genuinely counts. What actually proved to stand out, the one business trait that nobody discusses about much these days are ‘relationships’.
Maintaining relationships acts as a catalyst to the growth of any particular business planning to sustain in the market. Just like a human body would collapse without vertebrae or the spinal cord, similarly, there is no business without its niche, without a market of customers who are influenced to buy their product.
That one trait that will add the highest value to the service that you’re providing or the product you’re selling is the ‘customer relationship’ that you’ve maintained throughout your journey, consistently.
The Internet plays a key role by adding humongous value to the existing and newly emerging organizations to tip their businesses and expanding their market of influence.
CRM or customer relationship management is a combination of practices, strategies, and technologies that organizations utilize to manage and analyze customer interactions and database throughout the customer lifecycle, with a vivid goal of improving customer service relationship and assisting in customer retention and driving sales growth.
These are the following topics which i am going to cover in this article,
Whether you’re a small business looking for a place to store information and have it accessible over multiple devices, or you’re a large business wanting to Manage customer interactions and focus on improving customer satisfaction, eventually you’re going to need a Customer Relationship Management software, if your current process is unable to find solutions to these pressing problems.
CRM is not just about technology, you’ll find a balance of people effectively interfering with the customer, through skills training. There are some business processes for efficiently and consistently managing customer interactions and automating appropriate business processes, which proves to be some of the great merits of having a CRM system.
A CRM software is something which is a keystone solution to all your customer management needs, because a business plan without a solid CRM strategy, is a plan that is bound to make your business non-existent within a few months of entering into the marketplace.
Your customers are the single most important asset of your business, one of the major reasons ‘why’ a business does ‘what’ it does is ‘customers’. A company’s product and the type of customers its’ product is influencing is what gives an organization a sense of purpose and the inspiration to do it throughout, consistently.
And if you’re doing it the right way, you’ve moulded your path towards exponential economic growth. The required features of CRM is the right way, I’m talking about.
You don’t create a product and then sell it to the customers. You create what customers need and then step in the market. The customer comes first and then comes your product. ‘Three out of four customers said they spent more money with a company because of positive customer experience’. The relationship that you cultivate with your customer will determine the level of success of your company.
The key to giving customers what they need is in understanding them, traits of CRM is what does that for you. It enables a scheduled practice of structured actions which leads to streamlining of the process of making sure needs are met in a timely manner.
Primary Benefits of CRM:
We might have heard this phrase several times, maybe from someone who owns a large corporation to someone who is a small scale business owner, which is ‘Customers are always right’. Which I won’t deny, it is a common belief that everyone in sales holds within them. It’s true because if you’re asking someone to pay you money that you want for your product, they by default have the rights to put demands on your time and resources and have you pander to them. It shows what importance customers hold for your business, if there are no customers, there is no business.
I’ve come across various businesses who work on their marketing strategies day in and day out, who go at a very granular level when it comes to the appeal and packaging of their products, who’ve hired one of the best sales coaches in the marketplace to keep their sales team pumped up and achieve groundbreaking monthly targets. But there’s this one business strategy nobody talks about and the only business strategy that brings in revenue for the long trade.
That one quality is ‘care’, I haven’t seen a lot of businesses that genuinely care for their customers, businesses that provide services without the motive of revenue in the back of their minds, a service purely based to make the customer satisfied and happy and I’ve seen only such organizations drown within 5 years of their existence, who don’t care about their customers.
I know, a lot of start-ups and the pre-existing businesses need to reverse engineer the way they’re playing the game. Genuinely caring for customers is what actually brings in loyalty, and not manipulating them to buy your products. If you genuinely care about your customers, the first step would be to engrave a solid CRM strategy, because it is your relationship with the customers that are ultimately going to help you take a stand in the market.
A CRM strategy is one of the most underrated aspects in the business world where entrepreneurs and investors put the least emphasis on. CRMs are no longer just for large scale organizations with huge databases of customers but are advantageous to even small and medium-sized organizations. Designed to streamline your processes, a CRM can be one of the most powerful management tools in your arsenal.
As a customer, have you ever had a really good experience with maybe a restaurant nearby your apartment – who keep updating you with the new offers coming up, or new dishes they’re introducing in the next week, or provide you with exclusive benefits as a result of you being a frequent customer. You wonder how they do it because it’s not visible to the customers and their service or product just seems worth every penny of yours.
It’s an outcome of having a strong CRM plan. It is what you do when nobody’s seeing is what makes the difference. In Millionify we have CRM experts to help you make most out of that.
Today, I’m going to discuss some of the primary benefits of having a CRM within your business:
Boost Customer Satisfaction:
Customer Relationship Management or CRM is used in managing a company’s interactions with prospective customers and current customers. It is a strategy designed to help companies increase their productivity and improve customer satisfaction and retention. This strategy is very powerful as it provides a comprehensive view and it helps monitor previous interactions, pending invoice, the status of orders and many others. Many existing businesses are using CRM software in tracking data of an individual client. It is important to know the information of every client a business holds for the sales team to deal with the customers – this enables ‘individualized service’ for every client.
Steps that we can execute using features of CRM to maintain customer relationships:
CRM helps in finding the customers and potential customers, for us to engage with them.
Feedbacks are the way to success. CRM helps us to keep track of our performance by making the customers to give us feedback.
CRM also opens the window towards the widely spread social media, that can help a business to maintain its existing customers and drive more prospects.
CRM helps to set up a complaint panel for the customers who’ve had bad experiences so that the company can work and rectify it.
All the existing businesses in the market must know that every customer is judging you by the way you maintain relationships with them, having a CRM strategy automatically gives you a competitive edge over those businesses who don’t have one.
Improve Customer Retention and Revenue:
Okay, so it’s good that you’ve got some customers and now your business seems to be rolling up, your months of planning and strategizing finally seems to be working out. But here you need to understand the difference between ‘customers’ and ‘consumers’, consumers buy your product probably only once. Customers, on the other hand, bring repeat business, or you can say they’re loyal to your product. They don’t have to choose when it comes to your products and your other competitors.
Customers are built when you constantly and genuinely ‘care’ about them and their needs over time. On the contrary, lack of ‘care’ can make you lose the customers you already have built and hence, customer retention is a crucial aspect every business must ponder on.
Yes there is always potential for new customers in the market, but it is when your existing customers promote your product to their family members, relatives, colleagues, and friends is when your business actually tips and what would make your customers do a word-of-mouth marketing in their warm market is your level of care and the kind of relationship you maintain with them.
A bulletproof CRM strategy is the way to retain your customers and build new customers who bring in repeat business, let me show you three parts of your business where features of CRM help retain your customers.
Data: CRM brings agility to the way you handle customer data. Data is essentially endless and constantly changing. As you grow and build relationships with customers over time, the way you handle this data, the efficiency and speed with which you store and access this information, will be vital to your growth.
Support: Existing customers have a better idea of your service than prospects do, so your strategy to retain the former must fall between engagement and support. Support is perhaps the most overlooked aspect of most businesses. But without consistent support, customers are liable to go elsewhere. So support should always be a top priority. A large portion of it can be automated and handled by the right software without having to do much more work. For instance, CRM can automate support emails to reply with answers to any common questions or to inform the appropriate employee to settle the issue quickly.
Engagement: Engaging your existing customers keeps them interested in your product and business. Because CRM stores every piece of data about your customers, you can tune the content you share and the discussions you drive to the interests of your customer base. This gives you more opportunities and a better chance to up-sell to your existing customers. For instance, having data about customer behaviour and comparing it with data on individual customers will help you decide what you should market and how you should market it. With this information, you’ll be able to reach each industry and customer type your business markets to and engage them in ways that relate to them.
Gain Valuable Business Insights:
When you are experiencing growth in your business, it is easy to lose track. It’s easy to deviate from the long term vision of your organization and become more revenue driven. I’ve often seen a deviation of motive over time after a business is in the self-sustaining stage. I’ve seen businesses only focusing on sales and revenue after one point. It is when your business is in the self-sustaining stage is when it needs the most attention. So, here comes the most critical part which is ‘analyzing’ what it is that has brought your business to this stage? Reconnection to your primary vision and analyzing your business inside out is that one core execution that’s going to take your business from 1 ton.
In this cut-throat retail environment, where companies are brainstorming every day to have the best marketing blueprint, the best sales training, the best advertising taglines and basically to stand-out in the marketplace. Another essential thing which businesses shouldn’t ignore is the complete analysis of your business as a whole which would bring you to critical questions like:
Which are the customers more likely to do repeat purchases?
Which are the customers least likely to do repeat purchases?
Which customers lead to most profits over time?
How likely is a customer (or) a customer segment to buy a product similar to one already purchased?
In business, it is not whether you have the right answers, it’s whether you have the right questions is what is going to bring a boost.
Better Internal Communication:
All the organizations ranging from a small scale organization to a large scale enterprise are widely being benefited by the merits of CRM. One of the keystone aspects of CRM is for the betterment of communication within the organization. Mostly, enterprise-wide CRM is intended to bring together all functional areas in your company for the common purpose of optimizing the customer experience. An effective CRM tool allows sales, marketing, service, shipping, logistics, IT and finance employees to see what stage a prospect or customer is in and what takes need to be completed in a given time frame.
Shippers, for instance, will get alerts from salespeople when orders are complete and can make similar notifications in return once orders are shipped. This not only aids in customer service, but it allows each employee to answer customer questions on what is going on with their products.
CRM can help an organization’s internal communications in many ways. If you have ever worked in an environment where communication was lacking and you did not know what was going on at the best of times, this is something you can closely relate with. This is exactly where CRM comes in and the benefits of using CRM tools is truly realized.
With CRM, everything that relates to the customer is tracked—customer experiences, journeys, details, communications, and requests, amongst other things. This information is then centrally stored and can be accessed by your employees as and when necessary.
It is this central storing of key information that streamlines communications within an organization because all information is accurately stored and easily accessible in a central location in an on-demand and timely format. This helps to immediately improve communications between departments and key players within your organization.
Optimize Your Marketing Efforts:
With such rapid pace of the way organizations are innovating with new and effective marketing strategies, the competition is tough and putting in more than what is required is the demand. But many companies just splurge money into marketing, expecting more than what actually shows up. One important thing about business is that before selling your products to the customers, you must first know the customers. By knowing, I mean to say understanding their purchasing behaviour and analyzing it, implementing thorough research on the demand of the customers and your way of supplying it to them.
We have to accept that in the business world, sales and marketing is the most challenging department, it demands most of your time, energy and brainstorming. But as it is said: ‘Insanity is doing the same things over and over again and expecting different results’. Being in the 21st century, we have to be much smarter and effective with our marketing efforts. Having a CRM system within your organization unlocks the doors for optimizing your marketing efforts in many ways. Your CRM is not only your database of record, but it is also the place where marketing and sales connect to create actionable data for both the sales and marketing department. Stated below are the ways of how a CRM software will optimize your marketing execution:
Automated lead management and processing functionality. As organizations begin to rely on a multi-channel approach to their marketing and communication strategy, more emphasis is being placed on the digital portion to generate leads and relay communications to prospects/customers/clients.
Customers expect organization members to know what’s “going on” with their accounts.
Customers receive and respond to communications from multiple channels.
Use analytics to identify “where my desired fish are” for targeted marketing/messaging.
27 features of CRM to take your business from where it is, to where you want it to be
1. Contact Management:
Contact management quickly evolved from Rolodex and Filofax systems into desktop-based contact management software and email clients with built-in contact management tools. Yet despite these significant technical advances, many businesses found that their contact management systems fundamentally amounted to little more than a simple database containing names, phone numbers, and notes.
As the categories of sales management and contact management software have grown closer in recent years, enterprises started to appreciate the benefits of unified processes and systems capable of capturing a wider range of business data.
It is said, an average business organization tends to lose about fifty 50% of its customers within a business cycle of five years. This mainly occurs due to poorly met customer needs, which keep changing from time to time. So it becomes increasingly important for an organization to effectively understand the requirements of its customers in an effort to keep them coming back for more.
But it’s easier said than done. Keeping track of every customer in a large company can be quite confusing and sometimes impossible. This is where the need for an automated or semi-automated system comes into play.
Contact management is a process where contact details are recorded and their interactions with a business are tracked. This system from the very beginning has been an important aspect for increasing sales and maintaining customer relationships. Benefits of the CRM allows you to manage all your contact details and their interactions in a timely manner. By combining the tracking of contacts, their interactions with the business, and their preferences and service issues, it became possible to create a single, unified view of the customer – vital data not only for a successful sales team, but also for the delivery of excellent customer service.
2. Sales Team and Customer Opportunity Management :
A January 2010 study by the Aberdeen Group revealed that many of the fastest-growing companies use CRM technology to turn more sales leads into revenue. The study showed that 63% of companies with the highest annual growth in terms of revenue from sales leads used lead management technology, such as CRM.
The features of CRM software gives the sales department a specified overview of the sales that have occurred at a particular period of time. Such analytical report gives enables you to plan marketing campaigns and prepare you for an increase or rise in the sales volume. The data which is extracted from a CRM helps you to manage sales territories wisely. CRM helps you to get view the schedules of your field agents by which you can allow the right sales member at areas which have high potential. This to a great extent optimizes your team’s performance.
This feature of CRM also helps you to maintain customer relationships which increase chances of customer retention and also opens windows for many other potential customers. The benefits of CRM is that it allows you to track down all the customer interactions occurring up to date and analyzing the scope of your sales volume in the coming time.
Companies are investing constantly in marketing strategies to generate new leads and attract potential customers. A CRM system helps you to know about the return on your lead investments and marketing campaigns on an ongoing basis. Having this feature allows you to see where your investment is producing the greatest of returns so that it focuses you more towards the growing source. CRM makes data on each lead accessible which is a valuable asset to your sales team.
3. Lead Management:
I have seen only those organizations winning who have dug deeper to know about their prospects and leads. Organizations which have invested a lot of time applying several marketing strategies in different sectors of the market and have closely analyzed which strategy worked where and in what way were the leads generated in every sector. Often, when a business scales up, it becomes chaotic to manage the new leads coming in and the leads that already exist.
Why do need lead management in your organization? First to clear off the clutter about what a lead is – a lead is a person in your target demographic and market, who wants to learn more about the solution you offer. Every organization aims at converting that lead into a customer that is more likely to do repeat purchases. The process that involves managing your leads helps businesses understand what are the strategies and tactics that work the best in order to generate more leads. In this manner, you can optimize your sales strategies to be both effective and efficient.
A CRM software systemizes the way you manage your leads in the following ways: a. Lead Capturing: If you’re determined every prospect if dealt with properly has a 100% chance to convert into a lead. Having a CRM simplifies your ability to engage with those leads and introducing them with the solution you’re providing, ensuring lead opportunities are not missed.
b. Lead Enrichment and Tracking: A CRM software allows you to understand the behavioural pattern of a lead, for example, their browsing pattern, links clicked, resources downloaded, email engagement and more.
c. Lead Qualification: Every lead that engages with the product that you’ve created or the service that you’re providing will have a level up to which their engagement ranks. Features of CRM helps you to prioritize your marketing efforts in the direction that makes those leads sales-ready.
d. Lead Distribution: Responsibility of every lead or every segment of leads needs to be assigned to a specific person who is in charge of that niche, a CRM software solves the problem by allocating lead management responsibility to the right person of a particular department. This automated system impacts the business at a greater scale.
4. Analytics to Track Sales:
Features of CRM have made it easy for large scale enterprises and small and medium-sized businesses (SMBs) to function optimally in every department within their organization. Every business that has incorporated a CRM system have a competitive edge above those who don’t.
Having a CRM software gives you a chance to analyze your business throughout, every CRM software has ‘analytics’ where you can do the same. Analyzing your business is the key factor and the core decider of your company’s progress. Because, when you analyze various aspects of your business, for example, sales growth, lead investments, successfully executed marketing campaigns, etc you will have a better idea of where you currently stand in the market and what are the next steps that need to be taken to grow your business.
A CRM analytics tool can help boost and track sales which can ultimately lead you to take better business decisions because it is automated and doesn’t involve hours of putting your personal efforts to arrive at a correct and progressive decision. It is a big advantage for your sales team and for them to function optimally. So, how does CRM analytics tool help to track sales?
Study Customer Behaviour: You gather customer data from internal and external sources, such as sales reports, customer feedback, social media comments, and more. The platform then analyzes customer buying patterns and predicts customer behaviour to help businesses gain strategic knowledge and insights related to their product, marketing, and sales processes.
Measure Engagement and Retention: A CRM software enables you to keep a track of a customer journey mapping the customer journey helps in jotting down focal points of customer’s experience: from initial contact (awareness), through the process of engagement (urging the customer to purchase) and into a long-term relationship (post-purchase involvement). CRM tools help in providing an insight into the touch points of consumer interaction and post-purchase engagement, in collation with data of the journey map. This will help you assess the strengths and weaknesses of your marketing strategy and also provide guidelines to re-engage the customer if the rate of engagement has been less.
Measure the Impact of Marketing Campaigns: Every time a company is generating greater leads there is a need to run a marketing campaign which can make those leads sales-ready. A CRM tool here acts as a backbone to analyze all your marketing campaigns held at a particular time and give you a detailed report on the marketing investments, new leads generated and then the number of leads that got converted to a new customer. So, you can study the progress or downfall of every marketing campaign held and take an informed decision every time.
5. Mobile CRM:
We live in a world where smartphones are the most readily available products in the market. Every person is it from any financial background owns a smartphone and is experiencing the various positive benefits that come along with it. Businesses, on the other hand, have smartly incorporated the use of smartphones. Salespeople who are operating on the field can now have complete access to every single customer data and their history in their smartphones making it easier for them and making them more aware of how to act so that flow of customers doesn’t stop.
Mobile CRM, or Mobile Customer Relationship Management, is a CRM tool designed for mobile devices including smartphones and tablets. By connecting through mobile CRM, you allow your sales team’s access to customer data through a mobile CRM app or through a web-based browser with cloud CRM. A key benefit of using mobile CRM is to allow your sales force to access real-time data while out in the fields meeting prospects and customers.
6. Sales Force Automation:
Automation is critical for enterprise-wide organizations which deal with thousands of customers on daily basis, because just relying on the capabilities of a human resource often leads to mismanagement and that in turn leads to drop in sales and loss of many existing customers.
Automation is essential in CRM considering the requirement of handling a huge size of customer base and the level of complexity in each sales force related or marketing related tasks. CRM needs to be accessed by various people in the business. It is most frequently accessed and used by salespersons and managers of the sales activities at various ranks of seniority. Features of a CRM software helps a business to collect, store, modify, analyze and transport the sales related data which in turn is the strategy used to drive efficiency in your sales processes. You may connect to our CRM experts to know more about CRM.
The major functionalities of Sales Force Automation are:
7. Email Integration:
Emails or electronic mails have been the oldest form of internet medium to have conversations between people and also a great advantage for early businesses to sell and market their products. And yet, emails are the most underrated form of medium to market and sell, with the way advancements, have arisen in the past five years.
CRM email integration allows you to track your conversations by attaching copies of your sent and received emails, straight to designated contacts’ or leads’ card. Some of the major benefits of email integration in CRM are:
Your scheduling and communication records are centralized and easily accessible.
You won’t need to double-enter records anymore.
You can schedule, automate and analyze emails.
You can create support cases directly from your email.
8. Sales Forecasting:
The purpose of Sales Forecasting is to estimate the sales in the future as input to Resource Planning and Financial Planning processes.
Sales Forecasting and Analytics are the features of a CRM which allows forecasting and analyzing sales data for organizations of all sizes to create more accurate forecasts, expedite revenue growth, and encourage collaboration among management teams. In today’s ultra-competitive environment most of the organizations rely on CRM applications to manage customer and sales data.
The thumb rule of sales is that the more in-depth information you have about your past and ongoing sales, the more you can prepare for the future. The exact science of sales and anything in the world and how humans have attained growth is that they’ve predicted the future by analyzing their past. An appropriate CRM software and its benefits are what will take care of all your sales forecasting and sales report to plan for your growth.
9. Workflow and Approvals:
Workflow is a crucial aspect of Customer Relationship Management. In most CRM systems, the term workflow designates a sequence or progression of steps that are necessary in order to complete a sale or other business processes.
Workflow is necessary because a sale is a lot more than just pitching someone your idea and persuading them to buy it. There is a certain process which if followed, would produce the most successful outcome. This feature of CRM allows you to automate the process of the sale in order to get you the most desired result.
Approvals, on the other hand, are a single step that is induced within the workflow. You could create an approval step that allows salespeople to approve new revenue opportunities under a decided amount. If an employee tried to enter a new revenue opportunity above this amount, he or she would be unable to proceed without supervisor approval.
Workflow and Approvals are one of those features of CRM that have acted as a boon to sales teams within every organization by making the process of sales hassle-free, systemized, effective and less time-consuming. It is a one-stop way to optimize the efficiency of your sales team to ensure growth.
10. Sales Data:
A CRM isn’t just a database of your customers, leads, and prospects. It is a blend of a complete history that you’ve shared with a particular customer. From their name to their contact details, to their purchases and various other forms of interactions and engagement. Having a CRM software is the way of automating, digitalizing and making data readily available to all the teams monitoring a particular discipline within your organization. The kind of role the features of CRM is providing is solving internal problems within an organization which is beyond your imagination.
For salespeople, a CRM software maintains a complete database of every customer the company is dealing with. It shows the sales growth and sales analytics, it shows which customers are ranking higher and producing repeat purchases. Customers who have shown long inactivity in terms of purchasing. Leads who have started buying products from you and many such aspects which in general, allows the sales team to strategize accordingly and produce growth.
Ten Reasons every salesperson needs sales data feature of a CRM software:
1. Enjoy a Safe Storage Space: CRM helps salespeople to safely and centrally store their contacts, sales opportunities, activities and scheduled plans in one place, and have uninterrupted access to the database from multiple locations. 2.Plan and Manage Time Effectively: CRM helps salespeople to optimize their daily schedules and prioritize tasks to make sure customers are not ignored and the key prospects are contacted on time. In fact, CRM allows salespeople to spend more time with customers, which leads to more deals closed and a stronger customer base. 3.Activity Reports: CRM helps salespeople to easily prepare their weekly or monthly reports for management. The process is automated and transparent and takes just a few clicks to inform others about what sales are currently in progress. 4.Target More, Surf Less: CRM helps salespeople to segment data and offers criteria based selections. This prevents you from hours of cutting and pasting opportunities on various documents or surfing in the disorganized lists of data. 5.Stay Updated: CRM offers shared calendars, document templates, and email integration, uniting all team members and keeping everyone up-to-date. Sharing selling patterns and processes allows salespeople to see what works best. CRM also increases communication between the sales force and sales management. 6.Timely Interaction With Customers: By tracking all communication with the customers, CRM helps salespeople to know exactly when customers need to be contacted; for example, for product replacement, contract renewal, or for an upsell to a new product or service. This all increases your chances of closing a sale. 7. Rationalize Your Sales Execution: CRM helps streamline the entire sales cycle, which results in closing deals in your sales pipeline and helping everyone in the team to reach targets faster. Since order processing and preparing quotes are automated in CRM, sales teams are able to reduce production costs and increase sales revenue. 8.Know What Your Customers Really Want: Since all the customer-related data is stored in CRM, it helps salespeople to analyze the needs of customers and even anticipate their problems – all at the right time. All this increases customer satisfaction and ensures loyalty, as well as higher profit margins. 9.Cut Down On Unnecessary Tasks: CRM releases the sales teams from the majority of admin tasks by reducing and even removing some of the repetitive actions that take a lot of time, but yield little profitability. CRM stores product and price details, riggers reminders for activities, and takes salespeople through the sales pipeline step by step. 10. Save Money: Even though CRM systems are not cheap, they actually help you save your money. With salespeople, it is the reduction of errors (for example, in orders or quotes) that CRM can help with. Effort and cost related to correcting those errors may be much higher. Finally, it also boils down to such trivial things as saving money on those cluttering and often vanishing Post-it notes, since every new information can be safely stored in the system.
11. Data Storage:
With the growth of the customer base in an organization, there is a requirement of a large centralized storage platform which is accessible to everyone, anytime they need it. A CRM software does exactly the same for you by automating the process of data storage, without you having to put in any additional efforts into it. It saves a lot of time and helps sales and marketing people to take better business decisions without having to worry about the accuracy of the data stored in your CRM software
A CRM software also has features which enable it to incorporate machine learning algorithms, this helps salespeople to make forecasts and predict customer trends and needs based on past sales information. This is a crucial feature that promotes.
12. Files Synchronisation and Sharing:
This feature of a CRM is a key-feature for your marketing team, as marketing involves creating a lot of content by multiple people. If you’re a marketer, you can easily synchronize the data of the content that you’re creating which is simultaneously accessible to other members who can edit and make necessary changes if required.
This feature actually maintains all your files and data on a cloud network, which acts as a mutual ground amidst everyone. Security, on the other hand, is often questioned which is, in turn, better in a CRM software because it is believed that files and date are much safer on the cloud than it can be anywhere. This features also enable to eliminate the risk of losing your data forever, as there is a data retrieving option where you can retrieve your lost data.
13. Inside Sales Console:
Imagine having a system that ensures sales reps to follow up on leads, assess various companies, identify key contacts and access sales intelligence? I know, it is a system that would enable maximum productivity in your sales team. Your sales team needs better information on the various peripherals of the business to bring in the most favourable outcome. The ‘Inside Sales Console’ feature does exactly the same for your sales team.
The major role of the Inside Sales Console feature.
Customize For Sales Experience: Designed for flexibility, administrators can easily configure a console specific to each sales process. The result: increased productivity and improved the user experience.
Follow Up On Leads Faster: Inside sales reps can easily manage their inbound lead queue and tasks on one screen, providing easy access to key lead details and sales intelligence, and helping them qualify and move more deals to the next stage.
Uncover New Leads Without Leaving The Screen: Inside sales reps can easily manage their inbound lead queue and tasks on one screen, providing easy access to key lead details and sales intelligence, and helping them qualify and move more deals to the next stage.
See Multiple Tabs In One View: Easy-to-navigate tabs at the top of the page give reps a fast way to see leads, opportunities, prospects, accounts, campaigns, and more. Now salespeople can access and review anything they want in the sales process without jumping from screen to screen, eliminating the need to dig for data.
14. Sales Performance Management:
When it comes to organizational growth, just activity is not enough, we need productivity. Activity is directionless efforts whereas productivity is efforts applied over a profitable direction, which brings us to the aspect of sales performance management.
Wasting time on leads that aren’t going to convert into customers is the best way to be unproductive and inefficient. Therefore, CRM software and the integrations that go with it is evolving to become smarter and more intuitive, making lead gathering and lead sourcing more focused, and more rewarding.
I’m listing down top six sales performance management traits that come along with a CRM system:
Close Rate: Also known as the “win rate,” close rate refers to the percentage of opportunities that are won by sales. In other words, the percentage of prospects that sales have accepted and opened an opportunity for that are converted into customers.
Win Versus Loss Rate: You can measure the win and loss rate easily if you use sales management software with powerful metrics and reporting capabilities. Win Versus Loss rate is simply the percentage of opportunities won versus those lost.
Sales Funnel Analysis: Analyzing the state of your sales funnel provides deep insights into how well your sales team is performing. Doing so allows you to identify bottlenecks that are preventing leads from moving from one stage to the next. With that insight, you can dig into the issue and understand why those bottlenecks exist. Perhaps you are not delivering the right content at the right time. That’s why it’s important to map your content to the various stages in the buyer’s journey.
The Sales Pipeline: Analyzing the sales pipeline is different than analyzing the sales funnel. While funnel analysis looks at all leads and where they are in the buyer’s journey, pipeline analysis measures the number of open opportunities and the rate at which you are closing them.
15. Marketing Automation:
Marketing and Sales in every organization is a factor that goes hand in hand. Marketing is basically bringing in your product and its benefits in front of the customer’s vision. Marketing requires daily input and it is not a one time deal, daily optimization and changes need to be made in order to draw out the most favourable output.
The level of marketing that you do will determine the growth in your sales. An enterprise-wide company without an automated system for all marketing needs is a company that will face issues in existing in the market and facing the competition.
Email Marketing: Email is the most classic and effective way to have either a brief interaction with the customer or promote new offers. A CRM software helps you to create great email content and make it visually appealing.
CRM integration: The marketing automation feature allows both sales and marketing teams to work in coordination with the seamless exchange of lead data.
Lead Nurturing: This is a feature that enables you to send the most right information to the right lead at the right time. Nurturing leads the best tool used by marketers to study various attributes.
Campaign Management: For a particular sales cycle, campaigns are basically workflows that are used by the marketers to nurture their leads. To run successful campaigns you need to send direct and personalized emails to a large number of people.
Lead Management and Scoring: Leads are often ranked as per the level of interest a lead shows in the solution that you’re providing, with time as a segment of highly ranked or scored leads mature and become sales ready, they are sent to the sales team for the right action to be taken.
Landing Page: Also known as a Call to Action page, a landing page is any page on a website where traffic is sent specifically to prompt a certain action. Landing pages help increase conversion rates through targeted promotion. You can market multiple products to audiences using highly customized landing pages with specifically targeted content.
Visitor Tracking: With the help of a CRM software and marketing automation, you can track the number of visitors you have on your website, the specific keywords they use, which pages they click and from where do they access the website.
16. Integration of chat:
Organizations that are larger in size with continuous running customers, it gets harder to keep in mind every little detail of information they share. In order to ensure maximum growth, we must take care of their needs and have a track of every information they’ve shared with us. Integrating your chats with customers with a CRM software enables you to store all the data from every customer you’ve been chatting with.
It is a smart and useful way to save time and optimize organization’s performance because a CRM software automates the process of integrating your chats and storing valuable information which later comes in great use of nurturing your leads and customers.
17. Call Management:
A CRM software provides the call centre agents to make scheduled calls to the customers at the right time as per the demand of the situation. This feature adds greatly to the total customer experience. CRM call centre software is necessary whenever you want an accurate, complete and clear picture of all your customers.
A centre CRM software tends to be vital for all the employees and managers that work on call centres. On the other hand, they will be able to have the chance of forming and storing every necessary information and history of every customer for the purpose of having a precise and fast result.
18. Web Analytics:
The major purpose of having Web analytics is to track the visitors on the page, to analyze the customers and leads. A customer-focused web analytics solution will enable you to identify the largest portion of your online traffic possible, gather the most relevant online data to build a rich customer behavioural profile, ensure accuracy with the confidence you need to power personalized marketing and give customers control over how their data is used.
To understand the behavioral pattern of leads and customers, is to know them and have complete information about them and having complete information means your sales team can execute their sales strategy to the right customer at the right time, which enhances the overall customer experience. Web Analytics also plays a crucial role in customer behavioural retention, as in today’s generation more than the value or service of your products more customers do repeat purchases, only if their experience with your organization is up to the mark.
CRM software is the one solution that automates all your business tasks, thus acting as a support system. A CRM software collects and maintains all your customer data on a mutual platform where it is accessible to people across every department within your organization. If you’ve managed to get your customer intrigued about your product, they’ll reach out to you and would want to know about your product or service. You must have a piece of complete information about every customer because if you ask them the same questions again and again to them, it causes resentment in them. CRM software just automates the process of collecting data, which is usually tough if done manually.
CRM software is a customizable sales CRM solution that can be modified as per your business requirements. It can effortlessly play the role of a support system and help in offering utmost customer satisfaction to your clients. CRM software has the required features that you would expect from a support system. It is the best way to organize your flow of support and address your customer’s queries and concerns in real-time.
20. Cloud-Based CRM:
To define what a cloud-based CRM is, it is a system where all your customer data, the CRM software, and the CRM tools reside and is delivered to end-users via the Internet. Cloud CRM typically offers access to the application via Web-based tools (or Web browser) logins where the CRM system administrator has previously defined access levels across the organization.
Merits of having a cloud-based CRM:
It is a great system for scalability, as your organizations grow and you have more members in your team it is much easier to store your data on the Internet, which acts as a mutual platform to retrieve and share data amidst each other.
It is very cost effective, as you don’t have to worry about your data management or worry about spending money on the licenses of the individual device.
It is easier for the small scale businesses to utilize a cloud-based CRM until the time they don’t have IT expertise within their organization.
It is hassle free and you don’t have to worry about losing your data ever because everything change you make goes through an automated process and is secured in the cloud.
21. Quotation Management:
CRM software is the key to unlock your quotation management challenges. Quotes and sales proposals are legally binding agreements between a vendor and client to deliver the client requested products in a specific time frame at a predefined price. Your clients can place orders within the validity period that has been specified in the quote otherwise you may cancel the quote or send a new quote extending the time frame.
Having a CRM management has enabled the ease of managing all your quotes, as it automates the long process of quote generation and enables you to create and send inclusive quotes just within a few clicks.
Functions of the Quote Management feature:
Creation Of Sales Transactions And Post Processing: You can use the Interaction Center, the Web Channel, or the CRM WebClient UI for creating sales transactions. You can also have all of these processed in the CRM WebClient UI as well. Even those transactions that have errors in them can be tracked down and saved for processing further.
Trigger For Further Processing: Whenever a sales order containing errors is saved, the same gets referred to SAP ERP. All the logistic processes are carried out thereafter.
Getting Used To Your Business Processes: When you have the transaction processes customized then it will offer you numerous settings to have the sales transaction adapted according to the business processes of your company.
Sales-Specific Functions: A number of different functions can be used in sales transactions. Some of these include product determination, the credit check, and the availability check. Besides this, you’ll have access to the special functions when you are dealing with sales orders and quotations.
22. Role-Based Views:
As CRM provides a platform to maintain data which is accessible to everyone to view, the higher authorities of your organization can set restraint for some crucial data that would need the permission of the higher authority for others to access it.
This feature unboxes the solution to the viewing security of your data and allows only those people to access that data who’re going to need to view it, from time to time.
23. Third Party Integration:
Many times, in order to enhance customer relationships and experience we can use various external tools and applications which can work in accordance with the existing CRM software. This feature is a great merit for all your marketing campaigns and sales strategies, as many of the tools or applications that you integrate with the CRM gives you an in-depth information of the customer history and allows you to act accordingly so that there are greater positive engagement and sales growth.
Various attributes of these features are:
Credit Card Processing: You can securely process credit cards in real time by this feature.
CRM Systems: If you have a third party CRM system managing your customers, it can be integrated into your website allowing customers to log in and do anything from updating their information to placing orders. This allows your organization to keep a single location for all your data while adding a second interface to utilize the data.
Maps: You can integrate application like Google Maps, in order for people to track your location and maybe engage physically.
Statistics: Track the success of your site by learning not only how popular your site is or specific sections are but how people navigate and get to each section.
24. Campaign Management:
A CRM software acts as a friendly neighbourhood when you’re in desperate need of managing your marketing campaigns. CRM software automates the whole campaigning processes in a repetitive pattern. This is because a customer walks off much more satisfied when you’re completely informed about them and you’re providing them with the right solution at the right time.
In fact, in using this tool, you can use different channels for implementing various outbound and inbound campaigns. Furthermore, they all can be combined by using different optimization techniques to define and implement marketing strategies for determining a suitable marketing mix.
25. Case Management :
In this digital age of existence and business operations, there are is an increasing number of customers who’d prefer their issues to be resolved on phone or meeting personally, and customers are looking for companies who would meet them at any avenue, even online. In fact, an estimated 67 % of consumers now use social media networks like Twitter and Facebook to seek resolution for issues.; In the early days of social media, this was a tough challenge for many brands. This was the first time that companies were being called out — both positively and negatively — on public platforms for all to see. And in addition to general comments and reviews, more and more customers were reaching out on these public networks to get answers to questions and resolution for issues.
A CRM software has the feature of case management where the software automates the process of conflict resolution over various digital platforms. A CRM software enables automatic collection and organization of customer interactions into one place.
Having a cloud-based CRM makes the task much lighter by allowing for instant, out-of-the-box use. This means that agents can log into their accounts, and immediately view their cases at a glance, sorted by priority, and manage everything from one place. They can also categorize cases and send them to the best department or person to resolve them. This makes the agent’s job easier and ensures that each customer gets a quicker resolution to their issue.
As the title says itself, social media integration is the convergence of social media channels into your CRM software. Social CRM makes it possible for a business to communicate with customers using the channel of their choice—whether by phone, text, chat, email or social media (e.g. Facebook or Twitter). Off the back of these interactions, a social CRM system helps businesses gather richer, actionable insight about customer sentiment on their company, their brand, and specific products or services.
With social media integration when a customer chooses to contact a business via a social channel, that interaction can be tracked and managed in much more detail. The key benefits of having a social media integration in your CRM software are:
Deliver customer support in the online platforms customers use.
Interact and engage with customers in real time.
Resolve issues speedily by monitoring social media for complaints.
Find and reward brand advocates and customers who help others.
Get greater exposure in the places where audiences spend their time.
Increase engagement and deepen relationships with customers.
27. Pipeline View:
For your sales team, a pipeline view plays a very important role for the sales member to track the movement of sales, the past implementations and measure the conversion to win ratio. Tracking these basic aspects within your business allows you to understand what works for the best and what doesn’t.
In the Pipeline View, you have a graphical representation of your sales process, with its distinct sales stages. Within each sales stage, you can instantly see exactly where each opportunity lies, along with how long it’s been there, if it’s overdue, its chances of coming in, and numerous other factors.
Aspects you can track through Pipeline View:
Open vs. Lost: showing you the total value of the deals in that stage, as well as the value of deals that have been lost in that stage.
Drop-Off Rate: Shows you the average percentage of deals that drop off in this stage.
Average Days in Step: Shows you how long a deal is remaining in that sales step.
Ready to Move: Shows you the number of deals that are ready to move to the next sales step.
You also have the number of velocity issues and can click through and see those.
No matter how technologically acclaimed the world turns into, there will always be people and if you have your own organization you’d always need them to buy your products. You can have the best revenue model and you can have the best sales consultant coaching your sales and marketing team, but it all needs to be lit up with a purpose to serve the customer and true service is brought in when you care for your customer. Thus connect with the CRM experts to and build a personalized relationship with the customer.
As far as we’ve seen and gone through every feature of a CRM system, it is bound to be a determining factor when you compete in the market, your success will always be determined by the kind of relationship you’ve maintained with your customer and with CRM, all of your customer management needs is brought to a halt. Automating the process of managing your customer not only saves much of your crucial time, but also optimizes the productivity of the people within your organization and ultimately that is what would get your business to a tipping point.
Are you struggling to grow your business? I hope you are aware of clickfunnels. But if you still have any doubt on opt-in clickfunnels, then you are in the right place. In this blog, I am going to discuss the benefits of clickfunnels and how it can help you grow your business. I am sure it will clear all your doubts.
I understand you have spent lots of amounts to develop your products, but if you can’t sell those then all the products are worthless. Thus Clickfunnels will boost your sales process. Clickfunnels is the go-to option for entrepreneurs. Thus if you are facing any difficulties to use Clickfunnels in a most efficient way, connect with our Clickfunnels experts for the free consultation.
A sales funnel increases sales through nurturing the leads. It also creates brand awareness and trust among your target audience. It will save your time and money by automating your sales process.
These are the topics which I am going to cover in this article.
A. What is clickfunnels?
Clickfunnels is the funnel builder. Its professionally
designed template helps to build super attractive sales pages and Landing
pages. It saves your time as you can create landing pages, build your funnel,
track your funnel performance, integrate autoresponders to automate your e-mail
campaign from a unified dashboard. You can launch your product, run private
online courses and webinars using clickfunnels . Integrating opt-in forms in your funnel, you can
generate leads for your business as well. There are many more business goals
you can achieve with the help of this.
But it is always better to hire experts unless you have enough experience in working with clickfunnels. Otherwise, you will not get enough return on what you have invested in purchasing Clickfunnels. Millionify has the highly skilled clickfunnels experts who can guide you to make most out of that.
Building attractive landing pages is time-consuming stuff. It offers easy customization and hassle-free modification. It is user-friendly and most importantly you don’t need any technical knowledge to design landing pages.
2. Professionally designed template:
Designing is a challenging and creative task. Thus it minimizes the designer’s effort. It offers pre-built professionally designed template. Hence, You can complete your designs with a few clicks.
3. Easy to develop sales funnel:
If you are in online business, thus you need to create a
sales funnel to leverage your business.
Let ’s talk about what is sales funnel?
Sales funnel is basically a set of assembled landing pages which maps the journey of the customer from they entered into the funnel till they purchase. Funnels actually give the overview of your potential customer.
Every sales funnel basically has five stages
Awareness: In this stage, people come to know about your business and what kind of solution you provide.
Interest: This is the stage when people show interest in your product or services. They may come to your blog or click on your Facebook ads.
Decision: This is the stage where the customer makes their decision. Thus here you need to provide some value to convince your customer. Here you can offer some discounts or any free gifts.
Purchase: In this stage, your potential customer performs the purchase.
Retention: Once your leads become your customer, thus you obviously want to retain them. Hence, you can add a thank you page or may run upsell there.
Not all the people are not going to come at the very end of
your funnel, thus you need to maps their journey at every stage of the funnel.
It will give your sales team a better idea about your prospects.
Thus clickfunnels offers you all the service that you need to develop your high converting sales funnel. It covers large numbers of autoresponders as well. If you want to know more about Clickfunnels features then click here. In case if you need any help to develop your sales funnel, thus book your free consultation with our clickfunnels experts.
4. Time saver:
Developing a sales funnel is a time-consuming staff.
What are the core needs to develop a sales funnel?
Creating Landing Pages: If you want to create a landing page right from scratch, thus it will surely take lots of time. But in Clickfunnels you will get pre-build layout. You just need to customize those. Hence, it’s saving your valuable time.
Integrating Apps: You need to Integrate some apps to make your funnel more powerful. Thus Clickfunnels makes that integration process faster and hassle-free.
Clickfunnels offers you a unified dashboard. From where you
can meet your all requirements regarding developing a sales funnel. It’s a
serious time saver.
5. SSL Certification:
Nowadays ensuring security to your website is a major concern. You want to make sure that the website should have the features to prevent any malware attack. Thus Clickfunnels comes with SSL certification. It ensures 100% security.
Lots of companies run a lead generation campaign by creating
a funnel on clickfunnels . They integrate their funnels with facebook or any
paid ads. It could be a simple opt-in form. Their ultimate goal of this
campaign is to collect contact information (Email ids, phone numbers etc.) of
their potential customers.
But after collecting leads information you need to nurture your leads. You should run an e-mail marketing campaign using that email list. This is where Email integration will come. Thus in Clickfunnels, you can integrate your e-mail marketing tool (Mailchimp, Zapier,drip etc.) with your existing funnel. It will automate your entire lead generation campaign.
7. Offers A/B testing:
Clickfunnels offers A/B testing. If you want to create a couple of different sets of your funnel to achieve a particular goal or want to test the performance to select the best one, thus clickfunnels offer you that too. This could save your ad budget. Connect with our experts to know more about split testing.
8. Automate webinars:
Webinar can boost your lead generation process. Thus clickfunnels helps to set up your automated webinar as well. You can host webinars right from your website using clickfunnels. It is one of the major benefits of clickfunnels.
9. Membership features:
It offers membership features. You can create clickfunnels
membership site for your private contents. You can launch your online courses,
any products or any of your premium services by using clickfunnels.
10. Automate Facebook ad Campaign:
As Facebook is the most preferred platform for the advertisers, thus you can most out of that integrating Clickfunnels. It will not only give you better ROI(return on Investment) but also automate your ad campaign. Thus you need minimal human support to accomplish a successful ad campaign. Connect with our experts to get better result of your online ad campaigns.
If you want to perform money transactions in your funnels, Thus clickfunnels has its payment integration features. You can add your payment method with the landing pages. Hence, you can directly sell your products and services using clickfunnels.
You can design your shopping cart using Clickfunnels. It provides all the necessary features to design awesome shopping carts. The ultimate goal of the shopping cart is to convert your leads into your customer. Thus you need to assure your customers’ smart decisions as well as collect transaction details. Thus clickfunnels helps in accomplishing all the above objectives during the development of your shopping cart.
You can connect your multiple domains and subdomains with Clickfunnels. Using the tons of quality features of clickfunnels you can leverage your multiple domains. You can run your latest sales offers or may host your webinar right from your website without spending on paid themes or plugins.
15. Analytics to review your funnel performance :
Clickfunnels has its own analytics tool. Thus you can track
your entire funnel performance right from your clickfunnels dashboard. You can
track each and every page’s performance from your dashboard. You will get every
detail are like the number of opt-ins, leads information, clicks etc. Analytics
provides an overview of your target audiences behaviours. Thus your sales or
marketing team will get a better idea about their potential customers. It will
help them to make necessary changes in their ongoing funnel as well. They can craft more powerful strategies with
the help of analytics report.
This is the major benefit of the Clickfunnels. It’s an ultimate store which provides all the solutions of an online business. if you don’t have a budget to run websites, thus you can meet almost similar requirements using Clickfunnels. You can create webpages, launch your product or services online, generate leads, run e-mail campaign or may use autoresponders, perform transactions and track your performance using clickfunnels. Most importantly you can manage all the operations from a single dashboard. We have the clickfunnels experts in our team who can guide you to explore more features of Clickfunnels.
Businesses are run on sales. Whereas quality leads are boosting sales process. Thus using clickfunnels you can achieve both. It directly helps to grow your business. You can generate more revenues if you are able to use most of the features of clickfunnels.
These are the following ways which will help you to grow,
1. Build your E-mail list:
E-mail marketing is the oldest marketing channel. But it’s
still effective. Most of the companies still running e-mail campaigns and getting
a significant amount of results as well.
But to build that e-mail list you need to run some lead campaigns. Thus clickfunnels is the ideal platform to develop your lead funnel. You can add a well-designed sign-up form to collect your lead information. Then you can collect your leads information from your clickfunnels dashboard. Tracking the performance from the analytics you can get a better idea about your lead funnel. Thus you can fix the loopholes in your campaign and make most out of that campaign. It will give you high quality leads where chances of conversion are high. You can also nurture those leads by using autoresponders as well.
2. Develop attractive landing pages:
Landing pages are often termed as Sales pages. These are the
pages which are actually designed to accomplish sales. Thus you need to design
it with the relevant content and as well as with the exact call to action
buttons at the right places.
Hence, Clickfunnels pre-built layouts and themes help designing sales pages. It’s a simple drag and drop process where no coding is needed to design a landing page. At the same time, it’s readymade templates saves time as well. You can design amazing landing pages here with little customization. It offers essential page elements which provide the flexibility on your design. It offers basic elements like Image, text, button, headline, video and input types widgets. It includes some advanced elements are like SMS sign up, pricing tables, surveys, progress bars, Facebook comments, FAQ Blocks, countdown timers and custom HTML as well. Apart from those it has a special element for your membership website.
Clickfunnels offers all the properties what makes an ideal sales page. Thus make the most use of this to generate sales. You can attach these landing pages in your website or in ad campaigns, depending on your needs.
3. Create high converting Sales funnel:
A powerful funnel can take your business to another level. As I earlier described funnels, thus now you have a brief idea on the funnel.
If you are running a business online. Then funnel should be your go-to option. Nowadays funnels are generating more revenues than websites. As people always look for a quick result thus now they are investing a lot in creating a powerful funnel.
But a powerful funnel always needs quality landing pages with relevant Call to actions, autoresponders, payment integration, a smart shopping cart, security assistance, an analytics tool to track the funnel’s overall performance.
Thus clickfunnels offers all the features from a single dashboard. You need not pay for multiple tools to develop a decent funnel. You will get all the necessary tools from clickfunnels. You can create sales funnel without any prior knowledge of coding. It offers completely drag and drop easy customization features.
But still, as you are paying a significant amount monthly thus its always better consult with the experts. They will help you to explore all the features depending on your business requirements and target audiences.
4. Automate sales process:
As we are living in a digital era, running online
businesses. Thus you need to automate your sales process. Just door to door sales
is not going to work for your business now.
You should make full use of the internet.
Thus sales funnels automate your sales process. It just not saves your money but also provide better overviews of your potential customers. It can help your sales team to prepare more effective strategies. It can give you more revenues.
An automated sales funnel performs exceptionally when you implement relevant upsell and downsell services successfully. Your current customers are always there to buy from you again, but you need to accomplish that retention by providing the right information. Thus automated sales funnel can help you to achieve a higher percentage of conversions.
But if you are unsure about how to implement those into your funnel then feel free to connect our experts for the solution.
5. Track your prospects using funnel analytics :
Every business owners want to track their prospects. But identifying a quality prospect is a challenging task. If you want to sell your product to everyone, thus you will end up with zero results. That is where most of the business suffers.
Thus funnels help track your prospects. With the help of funnels, you can filter your hot and cold prospects. Thus you can nurture your prospects in a better way. Analytics will help you to track your prospects from any stages ( awareness, interest, decision, purchase and retention) of the funnel.
Your prospects are as good as you nurture those. Use autoresponders to automate your nurturing process. You need to nurture your hot prospects as soon as possible as there are higher chances of conversions.
You can set up tracking codes or retargeting pixels in clickfunnels. You can track button clicks as well.
Every marketer like to perform split tests. It gives them a
better idea about their ads and funnels.
They can choose the best possible ad copies performing split tests.
You can run the split test at any stage of your funnel. It does not matter at which stage your potential customers are in. It will surely boost your lead capture process and generate more sales as well.
These are following three stages where you can perform split tests.
Awareness stage: This is the stage of your funnel where you attract your potential customers. You may be writing blogs or running sponsored ads to attract your potential customer. Thus you can split test your ad copies while you are running your ad campaign. You can implement text variations of your ad copies or may use different images or videos to identify the best suitable ad copy for your target audiences. It can save your ad budget as well. Other than that you can change demographics (age, gender or interest and locations) in the Facebook ad. Facebook will automatically optimize your ad and it will show the ads among those set of the target audience.
Retargeting: When you are trying to build your brand or want that your potential customer should click your ad, thus you need to perform the retargeting operation as well. Implementing this in your funnel will make your audiences familiar with your brand. You can simply start this with display ads. Just change some content in your ad copies and force your audiences to click n your ads. If you want to give any free service or products, then add word “free” on the CTAs (Call to action button). Thus use the above variations to split test your retargeting campaign as well.
Conversion: As conversion rate is critical in any kind of funnel. Every marketer used to set a goal of conversion. Different elements on your landing pages can help you to measure your conversion ratio. Thus it’s important to perform the split test on your landing pages.
You may use following variations during the split test of your landing pages,
Headlines ( Long vs short)
Normal images vs infographics
Video vs gifs
Text content and colours on CTA
Different Layouts on landing pages
I have shared some generic hacks which you can implement to
grow your business. Most importantly you
can perform all this split test right from your clickfunnels dashboard. To know
advance hacks regarding split tests, connect our experts or book your quote.
7. Implement upsells and downsells:
Upsells are basically backends offers. Funnel experts very
often show them when customer about to fill there payment information for the
main offers. Thus appears mostly in
between checkout and thank you page.
Implementing upsells offers you to earn extra money by hooking your
customer’s mind. But make sure those upsells offers should be relevant with
your main offer. Otherwise, people will simply ignore that.
If you are thinking that you should just focus on your main offers thus you are keeping yourself behind your competitors. There are the following reasons why you should implement upsells in your sales funnel.
It boosts your average order value
Because you are earning more, thus you can spend more money on your ads.
If your upsells offers are giving you more money, thus you can minimize your main offer ‘s cost as well. It may help you to generate more sales for your main offer as well.
You need to map your upsell funnel to make most out of
that. An upsell funnel should maintain a
certain flow and it should align with the main offer.
Thus, right after Checkout pages, you need to show them
upsell# 1. If they accept it to show them upsell #2. If they ignore that first
upsell offer then show them thank you page or downsell.
Your upsell funnel should contain following components,
Thus you can develop those upsells funnel by using
Clickfunnels . As clickfunnels provides all the features to develop any upsell
8. Launch your paid online courses:
online courses are now ruling the online business industry. But are you struggling to generate revenue for your online business? Thus you need a powerful sales funnel. It will surely increase your revenue.
Let’s focus on the core needs of Online course’s sales
E-mail marketing software or Autoresponders
How to develop an online course’s sales funnel?
Understand your target audience or prepare a buyer persona.
Identify problems of your target audience.
Research on your target market and your Competitor’s funnel
Publish free content regarding the solution to your audience’s problem.
Use free resources to generate leads. Run Facebook Ads using Clickfunnels to collect leads information.
Run free webinar to capture leads as well.
Nurture those leads by using Autoresponders. Provide more value through your e-mail campaign.
Then create an automated email follow up series to sell your course.
Implement upsells and downsells.
Minimize the course price for a certain time.
If you have a membership website thus you can host your private courses at your website as well.
Use your sales funnel to enrol more users.
As, Clickfunnels are providing all the necessary component to developing a sales funnel for online courses, thus it should be your go-to option. If you are seeking any help in developing a sales funnel for your online courses, thus simply connect us for a free consultation. As we are just a ring away from you.
The most interesting fact about the product launch funnel is
any business can use this strategy to generate more leads and sales. It does
not matter if you have a big email list or not. Thus if you don’t have an email
list, still you can generate sales by implementing this strategy.
The clickfunnels product launch funnel basically contains 4-5 pages and well designed to create hype on your product launch among your potential customer.
These are the following composition for a powerful product launch funnel.
Opt-in page to capture leads information.
Video page to nurture and educate your prospect. You need to nurture your prospects to sell anything online. Thus it automates that process.
Use the autoresponders to nurture your cold prospects.
You can customize your funnel by adding relevant upsells on your checkout page or adding a thank you page.
You may simply check out some product launch funnel reviews to get a better view on that. we have the experts who have successfully developed product launch funnel. Thus if you have any requirement regarding your product launch funnel, simply connect us. We will get back to you.
10. Automate your webinar:
Do you host a webinar? Are you struggling to get decent
viewers for your webinars? Thus it’s
time to make your webinar automated. Develop an awesome webinar funnel to
increase the number of the registered viewer.
But before moving into the development of the funnel. You need to clarify what is your expectation from the webinar or what is the core reason to host this webinar. Also, need to understand your prospects and their problems as well.
How to develop webinar funnel?
Run Facebook ads to get your audience registered for your webinar. Build your ad copies with catchy content and call to action.
Most of the cases people shut down their ad campaign a day or two before their webinar. But it ’s a mistake. You need to run the ads till the very day of your webinar, even if you see traffic is slowing down but still there always have chances of conversion. Thus it is crucial to know when you should stop your ads.
Make relevant use of autoresponders. Create an email sequence to keep reminding your prospect about the webinar. Thus it confirms that they should not forget the webinar by any chances. You can also add a calendar at the very end of your funnel to offer your prospects to set a reminder as well.
Thus webinar funnel is one of the powerful features of the Clickfunnels. You should make most out of that.
There will be the various objective behind any webinar. But one thing is common. It is the number of registered viewers. Thus experts have ample experience in developing webinar funnel. Feel free to share your struggle with us and run the most successful webinar from your website. As we are just a click away from you.
11. Develop fish bowl funnel:
This is one of the core funnels of the clickfunnels. It is
basically a 2-page funnel. But you can sell anything from that. This is
equivalent to fishbowls which we see at reception desks. This is where people
basically put their business cards or contact details.
In case of fish bowl funnel, the lead page basically used to capture leads. Thus design it simple and easy for people to sign-up. Make sure don’t put lots of field on your opt-in form. Because your prospects may feel bored to fill up all those fields. Thus only email field will do your job. Otherwise, you may lose your potential customers.
After creating that opt-in page you can offer some relevant upsell on the next page as they have already shown interest in your product or services. Hence, this two-page funnel providing you with an opportunity to sell anything.
Thus consult with the experts and implement fish bowl funnel using the clickfunnels. Now build your fishbowl funnel and integrate it with your WordPress website.
12. Network Marketing Bridge funnel:
Are you in affiliate marketing or you selling any affiliate products? Thus you desperately develop network marketing bridge funnel. As it might happen with you that, someone purchased your product using your affiliate link but you did not able catch their e-mail ids. Thus you are facing difficulties to find them again. This is the reason you should opt for this funnel.
At first, you need a landing page to capture the leads. Give any freebie like a free ebook or video training related to your product which you are selling. It will help you to capture the lead’s information.
Then after registration, you need to show a page where they can download free gifts or watch the videos. Make sure there should be a large call to action button to redirect your potential customer to go to the affiliate product page.
Thus basically you need 3 pages to develop your network marketing funnel.
An opt-in page
A bridge page
Your affiliate product’s page
Another benefit of designing your network marketing funnel
using Clickfunnel is, after signing up with clickfunnel you will automatically join their affiliate
program as well. Thus build your funnel with Clickfunnels and earn affiliate
commissions at the same time.
Hey, I hope all the above points have clear your all doubts regarding clickfunnels. Thus if you are in online business or experience in marketing, then you should start using clickfunnels. Clickfunnels is an asset for all entrepreneurs. I have mostly discussed the benefit of the clickfunnels. But to be honest it’s monthly cost is a little high. You may check out the clickfunnels’s pricing. Thus if you have enough budget to afford clickfunnels, then don’t look for other tools. As clickfunnels is the best funnel builder in the market. But as you are investing a lot in the clickfunnels , thus make sure always take help from the Clickfunnels experts to make most out of that. You definitely want to achieve maximum ROI (return on investment). As our clickfunnels experts ensure that. Now transform your organization into a million dollar company implementing benefits of the clickfunnels successfully.
In the world of computers and the internet, the online presence of your business has become one of the key aspects. The world is changing, and so are the business patterns. Every person who wants to know about your business and your products will search for it online. Thus you need to focus on website design.
In such a scenario, the right website is one of the most important things. If you do not have the right design for your website, you might end up losing more potential leads than you have gained. Your website will be the first place, the customer goes to. Always remember, the right website is equivalent to 50% of the sales done.
Every product has different requirements. The target audience is also different for each product. While designing the website, the designer needs to keep in mind several key points to attract potential clients. The right website design can increase sales faster than any form of advertisement.
Often while choosing the design, after a certain time, all the designs seem somewhat similar. Well, it should be kept in mind that these designs are quite different from each other and choosing the right one can become a tedious task in such a situation.
There are certain key elements which prove helpful while choosing the most suitable design for your website. It helps the visitors know the exact information they are looking for. The most important factors which help in providing the right design are given below:
#1. Choosing the right website design based on the type of product
The whole website revolves around your product or service. The design of the website should represent your product and attract the right audience. The layout of the website should give the exact idea about what your product is. The design of the website should encourage the people to click the link and check out the service being provided. The website design should reflect the tagline of the organization.
A good website is a key to good business. The design should not be opposing to the product. Like in the case of a restaurant, colors which increase hunger should be motivated rather than the ones which suppress hunger. These small differences in the design can make a significant difference in the sale of the product.
Whenever we visit a website, we often look for tabs like search so that we can easily find what we are looking for. The products and services should be displayed in a synchronized order for a better understanding of the customer. No one likes clumsy websites, where for finding a simple tab you have to go through several pages. It creates more confusion for the customer and ultimately annoys them.
Navigation through web pages on the website should be simple and hassle-free. The more time a customer spends on finding the right product, more likely he is to lose interest. The website should be user-friendly and should be built from the viewpoint of the customer. Navigation menus should be clear and to the point.
The right design for the website is the one which is user-friendly. It should be noted that people tend to spend more time looking for the product on the website rather than understanding the product. Many times, people just exit a website because it takes a lot of time to find the right product even though the company has the exact thing they are looking for. Such situations can be avoided by choosing the right website design.
#3. Position of themenu bar for the right website design
The menu bar contains all the tabs available on the website. It can be placed in different ways on the webpage. Several factors play a key role as to where this bar should be placed for the ease of the customers. Depending on the contents, layout, products available, services offered, the design of the webpage and design of the menu bar itself, it can be positioned on several places on the website.
Some people prefer the position of this bar to be fixed at the top, while some people like it to be fixed at the bottom. Some people often prefer the menu bar to be fixed on either side of the webpage. Depending on the product, the menu bar might not be fixed, rather it might change while scrolling or switching web pages in the website.
Most websites prefer the menu bar to be on the top as it makes navigating through the tabs much easier. It catches the eye in an instance. Then again, as I had said before, the position of the menu bar is dependent on several factors and hence there is no right or wrong way to do this task. The right website design is always the one which has tabs placed in such a way that user can look for it easily and faces no problems.
#4.Menu bar design
The position of the menu bar is often important, but most important is its design. The menu items are the most used links on any website. Every user who visits any websites uses the menu bar to navigate through the web pages. A good design for the same often helps in enhanced customer experience.
Menu bar items are like the doors to different sections of the website. Therefore, it should be free of any confusion and should guide the user exactly in the direction of the service he/she is looking for. It should be simple and hassle-free. It should be easy on the eyes and should merge perfectly with the rest of the website.
Each link in the menu bar is called menu item. These menu items often contain sub items. It is a wise decision to categorize the items and then sub-categorize them. It helps in removing clutter and also helps in avoiding redundancy.
The most common menu items are home, about, list of products, services offered, contact, search and tools. Each menu item has its own work and should be listed accordingly. While listing the menu items it should be noted that there should be no extra tabs on the menu bar. Also, no fancy fonts should be used and the content should be pleasing to the eyes. The page hierarchy should be followed while listing the menu items and sub items. The menu bar design should go with the website design and its own positioning.
Some of the common mistakes that people make while designing the menu bar are non-standard styling, asynchronous drop-down menus, placing the tabs in the wrong order and putting extra tabs. These things should be kept in mind and the website should be designed on the search engine pattern. A good menu bar is the one which makes navigation on the website easy and smooth.
Our company offers wide range of services for website development. We can take care of all your needs and help you in improving sales. Our team of experts has years of experience in the concerned field and have worked with multiple companies. To subscribe to our newsletter and know more about the services provided by us, please click here.
#5.Right content width gives us the right website design
The screen size differs for different devices. Hence, the audience who uses the website should be kept in mind while deciding on the content width. The content width depends on the target audience and the products and services offered on the website. The content width can be broadly classified into two major groups. First one is the full-width and the second one is the boxed-width. Let us have a look at both of these to decide which is best suited for your website.
The full-width content covers the full screen on the website from left to right. The image is stretched from one edge of the screen to the other. It creates the illusion of content having no boundary. On the other hand, boxed-width content gives the essence of the entire content neatly closed in a box. Both of these have their own pros and cons depending on the product.
In present times, full-width is the most commonly used style whereas boxed-width is the traditional business oriented styling. The major difference comes while viewing the website on different screen sizes and resolutions. The full-width auto-adjusts according to the size of the screen. This can lead to a shift in the content at the top to the sides if the screen is not wide enough and distorts the page layout.
On the contrary, boxed-width content gives nearly the same layout experience across all resolutions and screen sizes. One more difference which needs to be considered is the change in the size of the menu bar. Full-width gives wider space for the menu contents whereas boxed-width gives fixed space.
Tell us about your product, and we will give you the most suited content width. Click here to interact with our experts.
The quality of the content should be checked thoroughly before it is uploaded on the website. No website design can be right for your product if there are errors in your content. The facts stated on the website should be verified and updated regularly. The quality of the photos and videos uploaded on the website should be high definition so that it does not a pixel out.
The same applies to any other media content that is being uploaded. Also, you must check for all the grammatical errors in all the articles and written content. Try being precise and to the point while writing the content.
The home page header is the first thing a person sees when he visits any website. A good home page header is the key to right website design. It should be such that it motivates the user to browse through the website and have deeper look at the products available. A right website design consists of a header describing exactly what the website is about. Depending on the product, it can consist of only one image, multiple images displaying a slideshow or a video background header. The images can contain text, but then again, it solely depends on the product.
In a broad classification, home page header layout can be categorized as the static header image, static header image with content, slideshow header image, and video background header.
Static header image without content is basically used for websites which need to attract customers with beautification. It is used for websites like restaurants, lodging, food and beverages, travelling and hotels. These are especially helpful to draw attention of those viewers which rely solely on image based content. It only has one image without any text. Whole idea of the product relies on the message delivered by that one image. The image must be such that it is unique to the thought of the service and products available.
Static header image with content is used for websites where only image is not sufficient to give the idea about the website. In such a case the right website design is necessary to tell the purpose of the services available. The image is combined with some text to give a context of what the website is about. The first page of the website needs to be on point to tell about the firm. If the image solely cannot describe the company then text becomes a necessity.
It should be kept in mind that whatever is written with the image, is neither overdone nor underdone. It should be perfectly balanced with the background image. Such a header can be used in places where you need to describe the speciality of the company and how it is different from others. The content might include the heading along with a descriptive paragraph and call to action button.
Slideshow header image consists of multiple images displayed in the form of a slideshow. It is used when there is more than one service or product offered by the company. It can also be used when the website focuses on different customer groups rather than focusing on just one. In such a situation, only one image is not sufficient to display all the products.
The right website design takes care, that the moment a client visits the website, he/she has a broad idea about every product and service available. These images may or may not consist of text along with them. It depends on the services offered, if they can be described only by images or if they require text for description. If images are being used, then it should be taken care that the text is not overdone and is kept to the minimal. In this case, also, a call to action button on the homepage is quite helpful.
Video background header consists of a video on the homepage. It is used when you need to engage the customer more efficiently. Videos are more effective in grabbing the attention of the website visitor than normal images.
However, there are certain things to be kept in mind while designing the video for the website. The video should not be too long and should give a message about the company. The core mission of the organisation should be clear in the video. It should have high quality and pixels should not distort, in spite of the resolution and screen size. The video should be unique and customized.
A general video is not very effective in attracting a good crowd. Try to keep the video short and below 6 MB. A large video often slows down the loading speed of the website. The slow loading speed can lead to a loss in the number of website visitors.
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#8.Position of Logo
Position of the logo is quite important, as website visitors are more likely to remember the logo than the details of the service in first go. Logo placement is an essential ingredient in gaining the interest of the client. The logo should be placed in such a way on the website that it is clearly visible as soon as someone visits the website.
The logo is usually placed on the top near the menu bar. It can be placed on the top right of the web page or on the top left of the webpage. Traditionally it has been seen that website visitors tend to notice the logo placed on left more than the one placed on the right. However, in recent times logo designers have been experimenting as to draw attention regardless of the position.
It should be noted that, website design must go well with the logo of the company. A mismatch in the two can create a sense of delusion among many customers. Such small details can create a great difference in the user experience.
The website should always be catchy yet subtle. If the user is expecting something on a particular position and is not able to find that feature in one go, then he or she is more likely to get confused and exit the website. These minute differences can create a vast difference in the visitor scale. Also, it should be remembered that placement of the logo is same throughout the website. It should not be different on homepage and other webpages on the website. Giving different locations to the logo on the same website can lead to discomfort for the customer.
A logo is the first picture which comes in mind whenever we think about any organisation and its right placement is most important.
#9.Following the Trend for Right Website Design
Design of the websites changes with time. With advancement in technology, the designers are becoming more creative in their work. Website designers have new tools which has made their work much easier. Several new scripting languages have come into existence which the designers are following to give the websites a unique look.
People tend to judge the company on the basis of their website looks and whether it is updated regularly or not. Few changes that have been seen in the recent years in terms of website design are the use of vibrant colours, use of bold text, inclusion of modern retro art, use of custom graphics, complex gradients and broken grid layout.
There are more colour gradients available now more than ever. The high definition quality of the graphics seems very particular in using the right tone and texture. Supersaturated shades have seen a comeback in the recent years. Designers are expected to use vibrant colours in their designs to make the website more attractive and eye catchy. Many designers are expecting for this trend to grow in the near future.
Bold texts are useful in grabbing attention to a particular area. They put emphasis on the right products and guidelines for the customers and help in improving sales. Bold texts are simple yet enough to highlight the context. Bold texts have seen an increase in their usage on the websites in past few years.
Modern retro art has become an important part of our culture today. Its effect can be seen in website designs as well. The use of images corresponding to 80s with a hint of modern design is what we call modern retro art. Its use can be seen as pixelated images on websites which has become quite popular. A point to be considered is that, these images should not be overused and should be placed only wherever necessary. Also, it should not give the look of unnecessary usage.
Onlookers tend to get more attracted with unique ideas and creativity. Customized graphics which are different from the general graphics are more attractive to the masses. Uniqueness and styling are important for any website to stand out. You need to keep in mind that a monotonous theme bores the website visitors and they lose interest earlier. To keep the visitors occupied, use themes and graphics which is different yet simple to use.
To know more about the latest trends in website designing click here .
Complex gradients add mirage of depth to the website. It is more useful when trying to give a uniform look and combining different elements. Complex gradients can also be used to add shading to an otherwise dull background. It proves helpful in merging images with the tone of the webpage. If the images are too vibrant and bright, then giving a hint of the gradient can prove useful in giving a soothing effect to the eyes.
A grid is used for arranging the text and images on the screen. It is useful in placing of different elements. Using a grid might lead to compromise in the creativity of the design. Many designers like to break this grid and experiment with it. The overlapping texts and images, asymmetrical placing and use of irregular shapes add originality to the website as it will be different from the traditional designing. This often gives an exclusive texture to the website.
The right website design is the one in which there is no hint of plagiarism and it has its own theme and styling.
Blogs give a sense of trust to the users. Reading the reviews and comments of other users helps them in deciding about the services and products available on the website. Blogs are a way of giving credibility to the workers of the organization. Blogs are also helpful in displaying the motto and message of the website and the organisation.
It is helpful in drawing attention of the customers through the words of the organisation as well as other users. Blogs and reviews have become an important part in establishing the authenticity of any website and its services. In the online world, including blogs is as important as displaying the features of your product. If a customer is unaware of the features of the product, he or she will lose interest easily.
In the same way, if a customer cannot find any blog or reviews related to the website, its services or products, then there are chances, that customer will not be willing to spend more time on the website looking for the right product. Blogs play a very important role in authenticating the website with the growing online market and easy availability of fake products.
Establishing expertise in your area through your website is a vital part of increasing sales. A good website design reflects expertise and confidence. Any organisation especially small-scale industries and start-ups should be confident in their work. They should show on their website, how they are different from others. You should try establishing the fact that you are better than the ones in your competition.
Good website design is often the first step in showing how you are different. Website, as said earlier is the first thing people look for when looking into the details of any product or organization. Therefore, you should not give them any chance of doubting you. You should take full advantage of your online presence and show that there is no one else who can do the given work better than you.
Utilize the gifts of the internet in the right way to boast about your work and gain the trust of the people. If you yourself show doubt in your work, then the customer will also not trust you with your services and will always keep looking for alternatives.
#12.Mobile Friendly Designs
The mobiles have become mini computers. In today’s world, a person may not own a desktop or laptop, but he/she for sure owns a phone. Majority of the people have a smartphone with internet connection. According to the data for 2018, the percentage of website visits through cellular phones versus computer systems grew from 57% to 63%. Total time people spend on website when accessing them from mobile phones versus computers has increased from 40% to 49%.
Therefore, website designers need to make websites mobile friendly. A good website design gives same feel on mobile phones and computers. The websites should take minimal time to load even when loading on a mobile phone. Majority of the people access websites through their cell phones and a good user experience is a necessity. Laptops cannot be carried everywhere but mobile phones are handy and almost taken everywhere with the user.
For the first time user, if the website is distorted on mobile phone, he/she will not bother to look for it through computer and simply exit. Hence, it should always be kept in mind that the website is mobile friendly and can be accessed on any kind of system without glitches.
A good website design, not only gives a good user experience to the customers on computers, but it gives the same satisfaction on mobile phones as well. Find out more about what Google thinks on the changing trend.
#13.Monitor your competition
It is often said that you should keep your friends close and your enemies closer. Always keep an eye for competition and make sure you do not lag behind your competitors. With so many companies offering the same service, it becomes necessary to stay ahead of others. This should be reflected in your website design as well. It is important to stay alert of the changes your competitors are making and make changes if necessary. Today’s world is all about competition and bringing new products and services to the customers before others.
The time being an important constraint, the design of your website also reflects the quality of your service. Therefore, you should always try and improve design to attract more users. The potential leads should be more interested in your product right after they visit your website. To know more about competitive monitoring, click here .
The right website design helps you in staying ahead of your competitors in real as well as the internet world. With virtual reality gaining more scope, it is more important than ever to keep your website updated.
Good website design is the one which makes maximum use of the products and credentials of the organisation. Along with beautification, you should always keep in mind the target audience and how they would react to a certain image or call to action button or any other element on the website. You should make full use of every element available on the webpage. Randomly putting something on the website without any usage is not only a waste of time, but it is also a waste of efforts for the designer.
The designer needs to align each and every component of the website. If any part of the webpage does not serve some purpose then it is good for nothing. It can just be an image, but is it is not attracting users in the way it should, then it is not being used to full credential.
Always make sure that before adding any element to the website design, you ask yourself if that element is really required in the website, or this work can be done by already existing elements. Do not unnecessarily add tabs, content, links or images if they are not required. This confuses the user and they tend to deviate from what they were actually looking for and might end up simply exiting the website.
#15. Providing a call to Action Buttons
Call-to-action buttons are used to direct the user to some other task or some other webpage. It asks the user to perform some work. It could be filling up a form, or opting to gain information on a particular topic.
These buttons are an integral part of a good website design. They make the webpages interactive. The call to action buttons are generally 20% larger than the logo size. It is done to draw attention of the user easily. The size of multiple call to action buttons depends on their importance on the website. The buttons which are more important are larger than the ones which are less important.
The call to action buttons are placed strategically in such a way that these are easily noticeable. The colours for these buttons are highly contrasting. These lead to more page landings. It also helps in increasing the sale through website. The most common placement positions for these buttons are at the top of the webpage or in the center of the webpage.
Call to action buttons are also helpful in collecting information on potential clients. They prompt the user to provide information for database. These buttons should show an urgency and prompt the user to call for the action. Also, there is a common method of providing secondary button with the primary one. The secondary button can be placed right next to the primary button or it can be placed below the latter.
#16.Encourage the Visitors to Contact the Organization
The contact information should be clearly visible on the website. The user should be effortlessly able to locate the contact information. Many a times, the user might be confused about some product or service and not being able to locate the contact information, only creates more confusion for him/her.
Sometimes, user simply wants to enquire about the services available so as to take a call whether they should opt for your organization or not. In such a situation, contact information is really important so that the user can easily contact you.
Our organization has experts from various fields. Our sales expert has been helping companies achieve their dreams from the past 18 years. We can help you choose the right website design based on your product and target audience. We provide all kinds of services starting right from website designing and building to providing sales content and online advertisement. Some of the major services include website designing, maintenance of already existing websites, setting up email domain, sending out sales related emails to clients, drafting sales content for your website, boosting sales on online platforms and helping your ideas related to online sales.
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Good website design is the basis of any business in the online world. Customers today rely more on online presence than physical presence. Physically visiting a place is time-consuming. It takes more effort to visit an organization and have a look at their products. Instead, the customers opt for going online and finding out everything about that firm. It not only saves time, but it also saves money and extra efforts that you would have to put otherwise.
A website is the door to your organization on the internet. A good entrance always helps in attracting more customers to any place. The efficiency of your products and services is judged on the basis of how efficient your website is. A client will not be interested in your work if he/she cannot find a satisfactory response from your website.
We have discussed about the key elements that are useful in designing a good website. Every small detail holds a big place in the client’s mind. Every element should be designed and placed keeping in mind the target audience and the services being provided by the organization. The systematic placing of the words and images is also very important. The ultimate goal of the website is to draw more and more customers and increase sales. An efficient system is designed in such a way that user can easily navigate through the web pages. For finding any information, the user does not need to go through multiple links. The important details are easily noticeable.
A good website uses a variety of styles and colours but still appears pleasant to the eyes. Always design the website based on your product and there is no way people won’t visit your website again and again.